SKELAR

Kyiv

Creative Marketing Manager - Leaply

FULL TIME ON-SITE SENIOR
Posted 17 days ago

Role Overview

This role is for a Creative Marketing Manager at Leaply, a Health & Wellness product ecosystem under the SKELAR venture builder. You will be responsible for driving profit through creative marketing efforts, focusing on generating data-driven hypotheses rather than just ideas. The position requires a strong analytical mindset and business orientation to create impactful campaigns for Tier-1 markets.

Key Responsibilities

  • Understand the inner workings of Performance Marketing.
  • Learn how to convert creative ideas into real profit.
  • Generate data-driven hypotheses based on metrics like ROI and LTV.
  • Identify and adapt emerging trends from platforms like TikTok/Reels.
  • Deeply understand user psychology to create resonant storytelling.
  • Develop as a T-shaped specialist, influencing overall product strategy.

Requirements Snapshot

  • English B2+ (Upper-Intermediate) or higher is required.
  • Possess an analytical mindset to identify cause-and-effect relationships.
  • Be business-oriented and focused on driving growth and profit.
  • Demonstrate systematic curiosity to understand complex systems.
  • Ability to think quickly and significantly influence results.

Expected Impact

This role is pivotal in directly impacting business profit, as creative output is considered the largest lever for growth. You will be expected to generate data-driven hypotheses that scale effectively in Tier-1 markets, contributing significantly to the product's overall strategy. Success in this position relies on intelligence and drive, rather than just years of experience.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, visit the company's site.

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