Affinity is a division of Match Group that builds and scales some of our fastest-growing dating and social products. Every month, millions of users come to Affinity apps like BLK, Chispa, Yuzu, Upward, and Salams to form meaningful connections rooted in shared community and values.
We’re looking for a Lead Product Designer to help shape and scale growth experiences across our Affinity portfolio. This role is ideal for a designer who pairs strong product thinking with high craft, enjoys solving complex funnel and engagement problems, and is excited to influence both design direction and team practices. While this role is an individual contributor, interest in people management or prior management experience is a plus as the team continues to grow.
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our Dallas, TX office 3 days/week. We offer relocation assistance for candidates who are currently based out of state.
How you’ll make an impact:
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Lead Growth Focused Design: Own the design of key growth initiatives across activation, engagement, retention, and conversion. You will translate ambiguous product and user problems into intuitive, elegant experiences that measurably move metrics.
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End to End Product Design: Drive the full design process from discovery and concepting to interaction design, visual design, and launch, partnering closely with Product Management, Engineering, Analytics, and User Research.
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Strategic Product Thinking: Contribute to product strategy by helping frame problems, generate hypotheses, and evaluate tradeoffs. You will bring a strong point of view on how design can unlock growth while balancing user trust, inclusivity, and brand integrity.
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Experimentation and Iteration: Design and support experiments with a bias toward learning. You will collaborate with PMs and analysts to define success metrics, evaluate results, and iterate quickly based on insights.
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Design Leadership and Influence: Raise the bar for design quality across the team by setting standards, providing thoughtful feedback, and advocating for user centered decision making. You will help ensure consistency and scalability across our portfolio of apps.
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Mentorship and Team Development: Support the growth of other designers through informal mentorship, design critiques, and collaboration. Interest in people management or prior experience managing designers is a plus as the team evolves.
We could be a match if:
- You have 6+ years of product design experience, ideally in consumer, mobile-first, or growth-focused products.
- You’ve designed end-to-end product experiences and can show how your work drove measurable outcomes.
- You’re comfortable working in ambiguity and enjoy turning complex problems into simple, user-friendly solutions.
- You have strong interaction, visual, and systems-thinking skills, with a high bar for craft and usability.
- You’re highly collaborative and communicate your ideas clearly with cross-functional partners.
- You have experience mentoring designers or a strong interest in moving toward a people management role in the future.
- Experience in social, dating, or community-driven products is a plus, but not required.
$160,000 - $170,000 a year
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of Dallas, TX. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
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Why Match Group?
Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:
Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug – Generous PTO and 14 paid holidays so you can unplug
Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!
We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.
If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.
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