H&M Group

Shanghai

Quick Response Creative Lead at H&M Group

ON-SITE SENIOR
Posted about 10 hours ago
H&M Group logo

Company snapshot

H&M Group

H&M Group is a family of brands that focuses on making fashion and design accessible to everyone while prioritizing sustainability in its operations.

B2C Consumer Staples Apparel & Footwear E-commerce
HQ
Stockholm, Stockholms län, Sweden
Team size
100K+
Founded
1947

Quick Summary

Role Overview

Lead content creation for the Impuls project by leveraging AI tools and fashion expertise to produce high-quality visuals and ads. You will be responsible for the speed, cost, and performance of all creative assets while supporting livestreaming initiatives.

Key Responsibilities

  • Lead all types of content creation including static visuals and dynamic ads
  • Utilize AI tools to enhance efficiency and innovation in content production
  • Ensure content performance meets specific targets and drive constant improvement
  • Provide styling and creative support for livestreaming events
  • Manage and optimize content creation speed and turnaround times
  • Monitor and control content creation costs to ensure budget efficiency

Requirements Snapshot

  • Extensive experience in AI-driven content creation
  • Strong fashion acumen and deep understanding of current trends
  • Proven experience in creative curation for livestreaming
  • Ability to deliver high-quality content under pressure
  • Demonstrated capability to produce creative assets rapidly

Expected Impact

The successful candidate will drive topline sales growth through high-performing creative assets. By optimizing production speed and costs, they will enhance the efficiency of the Impuls project and boost engagement and conversion rates for livestreaming events.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

Job Description

Lead all content creation efforts for the Impuls project, leveraging AI tools and fashion acumen to produce high-quality visuals, dynamic ads, and livestreaming support. You will be responsible for the speed, cost, and performance of creative assets.

Key Responsibilities:

  • Content Creation:​ Lead all types of Impuls content creation (static visuals, dynamic ads, etc.), with a strong focus on utilizing AI to enhance efficiency.
  • Performance Optimization:​ Ensure content performance meets FUP targets and drive constant improvement.
  • Livestreaming Support:​ Curate and provide styling creative support for livestreaming events.

Key KPIs:

  • Added topline sales driven by creative assets.
  • Content creation speed (turnaround time).
  • Content creation costs.
  • Livestreaming KPIs (views, engagement, conversion).

Qualifications

  • Strong experience in AI content creation.
  • Strong fashion acumen and understanding of current trends.
  • Experience in livestreaming creative curation is a significant plus.
  • Ability to work under pressure and deliver high-quality content rapidly.

Additional Information

WHY YOU’LL LOVE WORKING HERE 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

  • 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).​

​We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability 

  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years 
  • You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues 
  • We are an inclusive company where you’re encouraged to be yourself at work 
  • You will have access to a large global talent community, where career growth and aspirations have no limits 
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, paid leave programs, and paid time off, including a community day to serve your local community             

JOIN US   

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

 

 *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

 

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