H&M Group

Shanghai

Quick Response Creative Lead at H&M Group

ON-SITE SENIOR
Posted about 15 hours ago
H&M Group logo

Company snapshot

H&M Group

H&M Group is a family of brands that focuses on making fashion and design accessible to everyone while prioritizing sustainability in its operations.

B2C Consumer Staples Apparel & Footwear E-commerce
HQ
Stockholm, Stockholms län, Sweden
Team size
100K+
Founded
1947

Quick Summary

Role Overview

Lead all content creation efforts for the Impuls project by leveraging AI tools and fashion expertise. You will produce high-quality visuals and dynamic ads while supporting livestreaming initiatives to drive brand performance.

Key Responsibilities

  • Lead the creation of static visuals and dynamic ads for the Impuls project
  • Leverage AI tools to increase the efficiency of the content creation process
  • Optimize content performance to meet and exceed established targets
  • Provide creative styling support for livestreaming events and productions
  • Manage the turnaround time for all creative asset production
  • Control and reduce content creation costs while maintaining high quality

Requirements Snapshot

  • Extensive experience in creating content using advanced AI tools
  • Strong fashion acumen with a deep understanding of current trends
  • Demonstrated ability to work under pressure in a fast paced environment
  • Previous experience in creative curation for livestreaming platforms
  • Proven ability to deliver high quality content with rapid turnaround times

Expected Impact

The successful candidate will drive topline sales through high-performing creative assets and improved turnaround times. By optimizing content costs and livestreaming engagement, this role will significantly enhance the project's market presence and conversion rates.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

Job Description

Lead all content creation efforts for the Impuls project, leveraging AI tools and fashion acumen to produce high-quality visuals, dynamic ads, and livestreaming support. You will be responsible for the speed, cost, and performance of creative assets.

Key Responsibilities:

  • Content Creation:​ Lead all types of Impuls content creation (static visuals, dynamic ads, etc.), with a strong focus on utilizing AI to enhance efficiency.
  • Performance Optimization:​ Ensure content performance meets FUP targets and drive constant improvement.
  • Livestreaming Support:​ Curate and provide styling creative support for livestreaming events.

Key KPIs:

  • Added topline sales driven by creative assets.
  • Content creation speed (turnaround time).
  • Content creation costs.
  • Livestreaming KPIs (views, engagement, conversion).

Qualifications

  • Strong experience in AI content creation.
  • Strong fashion acumen and understanding of current trends.
  • Experience in livestreaming creative curation is a significant plus.
  • Ability to work under pressure and deliver high-quality content rapidly.

Additional Information

WHY YOU’LL LOVE WORKING HERE 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

  • 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).​

We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability 

  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years 
  • You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues 
  • We are an inclusive company where you’re encouraged to be yourself at work 
  • You will have access to a large global talent community, where career growth and aspirations have no limits 
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, paid leave programs, and paid time off, including a community day to serve your local community             

JOIN US   

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

 

 *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

 

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