GetYourGuide

Berlin

Creative Strategy Lead, Supplier Brand (B2B)

FULL TIME ON-SITE SENIOR
Posted about 2 months ago

Role Overview

This role involves building and leading the creative strategy for GetYourGuide’s B2B supplier brand to position the company as an indispensable partner. As the first lead in this position, you will define the visual and verbal identity while bridging the gap between B2B and consumer brand narratives.

Key Responsibilities

  • Own the supplier creative vision for the B2B brand
  • Translate value propositions into a cohesive and scalable creative platform
  • Develop brand guidelines and toolkits for all supplier-facing communications
  • Lead concept development for global campaigns and destination partnerships
  • Integrate supplier stories into the consumer brand while maintaining audience clarity
  • Collaborate with cross-functional teams to align creative work with business goals

Requirements Snapshot

  • At least eight years of experience in brand or creative marketing roles
  • Proven background in B2B marketplace or partner marketing environments
  • Track record of evolving brands within high-growth international companies
  • Expertise in leading integrated creative work across multiple digital and physical channels
  • Strong portfolio demonstrating brand systems and complex storytelling capabilities

Expected Impact

You will establish a distinctive and premium supplier brand identity that strengthens partnerships with attractions and tour operators globally. By creating scalable systems and world-class campaigns, you will directly contribute to the growth of the marketplace and ensure GetYourGuide remains a trusted leader in the travel industry.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, visit the company's site.

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