**ROLE_OVERVIEW:** Instacart is seeking a Creative Lead for B2B Marketing to shape the brand's presence with business partners. This role involves leading the development of strategic and compelling creative work that drives revenue growth and enhances industry relationships. **KEY_RESPONSIBILITIES:** * Inspire and lead creative work across all B2B touchpoints, fostering a collaborative and high-performing team culture. * Develop and execute data-driven B2B creative strategies and overarching narratives aligned with brand values. * Oversee the B2B briefing process to ensure alignment with campaign objectives and brand messaging. * Lead and develop creative assets for various channels including sales materials, events, paid media, and in-app placements. * Partner with analytics teams to define KPIs and measure the impact of creative work. * Collaborate with Retailer & CPG Comarketing, Product Marketing, and Growth Marketing teams to create cohesive strategies. **REQUIREMENTS_SNAPSHOT:** * Bachelor’s degree. * 10+ years of relevant experience. * 3+ years of creative leadership experience in B2B and B2C marketing. * Proven experience building and leading creative teams. * Deep understanding of online and offline marketing channels and their creative best practices. **EXPECTED_IMPACT:** The Creative Lead will spearhead a new era of creative excellence for Instacart's B2B business, driving revenue growth, strengthening industry partnerships, and reinforcing Instacart's position as an essential partner in the grocery and CPG landscape. **WHY_APPLY:** * Opportunity to shape the creative direction of Instacart's B2B marketing efforts. * Be a critical part of Instacart's award-winning in-house creative team. * Work on impactful projects that influence millions and drive business growth.