Creative Lead, Copy at Airbnb

The role

As a Creative Lead specializing in copy, you will serve as the narrative driving force behind high-impact integrated campaigns and social work across Airbnb's highest-growth verticals. Working in close partnership with an Art Director, you will bridge high-level brand narrative with provocative modern execution to shape the future of the brand.

What you'll do

• Conceptualize and execute integrated multi-channel campaigns alongside an Art Director partner
• Transform brand and product stories into culturally resonant and sharp copy at a fast pace
• Ensure tone consistency by connecting social-first narratives with broader multi-channel campaign touchpoints
• Partner directly with creative leadership and cross-functional teams to execute high-visibility business initiatives
• Utilize AI creative tools and emerging digital workflows to accelerate ideation and copy exploration
• Direct production craft by ensuring exceptional editorial execution and communicating effectively with agency partners

What you'll bring

• Over ten years of experience leading global brand campaigns in agency or in-house environments
• An outstanding portfolio demonstrating best-in-class campaign work across various media
• Proven ability to translate market research and data into creative solutions
• Exceptional communication skills with the ability to passionately defend creative decisions
• Strong conceptual and brainstorming skills with a hands-on maker spirit

Your impact

You will directly influence Airbnb's brand trajectory by delivering world-class storytelling that resonates culturally and moves the business forward. By bridging the gap between high-level strategy and tactical execution, your work will define how the brand connects with guests and hosts globally across all media touchpoints.