Westwing

Munich

Head of Marketing Creative (m/f/d)

FULL TIME ON-SITE SENIOR
Posted 26 days ago

Role Overview

As the Head of Marketing Creative in Munich, you will lead a multidisciplinary team of nine to elevate Westwing’s aesthetic standards and storytelling. This role combines visionary creative direction with hands-on execution to establish the company as a premier design brand in Europe.

Key Responsibilities

  • Lead end-to-end campaign creation from concept development to final execution
  • Manage a team of nine creatives across design, copy, and art direction
  • Translate brand strategy into impactful creative ideas across all marketing touchpoints
  • Maintain a high creative bar for all assets to ensure premium brand alignment
  • Develop social-first campaigns specifically for platforms like Instagram and TikTok
  • Collaborate with external photographers, directors, and production partners

Requirements Snapshot

  • Seven or more years of experience in creative direction or campaign production
  • Proven track record of leading high-impact campaigns in fashion or lifestyle
  • Deep expertise in developing social-first and native digital content
  • Strong background in managing agency relationships and a broad freelance network
  • Exceptional eye for aesthetics and a deep understanding of cultural trends

Expected Impact

You will transform Westwing into a globally recognized Superbrand in Design by delivering culturally relevant and aesthetically superior creative output. Your leadership will drive both brand desirability and commercial success through innovative storytelling across digital and traditional channels.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, visit the company's site.

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