Creative Director, Performance Advertising at Creatify Lab Inc

The role

Creatify is seeking a hands-on creative leader to own the creative strategy for paid social video ads across major platforms like Meta, TikTok, and YouTube. You will lead a high-output team to develop high-performing ad concepts and design AI-powered workflows that revolutionize advertising production.

What you'll do

• Own creative strategy for paid social video ads focused on performance metrics
• Develop ad concepts including hooks and narratives for rapid testing
• Write platform-native scripts designed for high engagement and scrolling
• Manage and mentor a small creative team to ensure quality and speed
• Present strategies and pitch concepts to key clients as a strategic partner
• Design AI-powered workflows to accelerate production speed and creative variation

What you'll bring

• At least three years of experience in creative direction or performance creative
• Strong conceptual thinking skills with an instinct for high-performing hooks
• Deep fluency in social-first ad formats and user behavior on major platforms
• Proficiency with AI creative tools and video editing software like Premiere
• Proven experience managing creative teams in fast-paced environments

Your impact

You will redefine how advertising is produced by integrating AI into scalable creative frameworks, directly influencing the CTR and ROAS for major global brands. Your leadership will scale the creative operation, turning Creatify into the industry standard for high-performing, AI-driven video content.