Job Description
Inspired by the journalism and innovation of the NY Times, T Brand Studio crafts stories that allow brands to make their mark on the world. Our skilled team consists of journalists, copywriters, editors, art directors, creative directors, designers, videographers, producers, program managers, strategists, and developers. They create innovative branded advertising content and custom audio for brands that are embedded in The New York Times platform and its related media offerings.
About the Role
We are looking for an Associate Creative Director who is inspired by culture and the world around them. You will bring a collaborative spirit to your work, while providing guidance, clarity and leadership. You will work on many projects at once with conflicting priority deadlines. You will collaborate with our strategy and media teams to create brand-defining platforms and storytelling that works across digital, audio, video and social. You will contribute to new business/sales development and create meaningful, idea-led work in multiple storytelling methods. You will contribute to new business/sales development and in creating meaningful, idea-led work. You'll concept and write for categories (including healthcare, advocacy, education, innovation, wellness, energy and tech) that require accuracy along with medical, legal and regulatory reviews.
You are comfortable translating product features and medical breakthroughs into compelling stories with a human lens. You also understand how consumer and professional audiences engage with platforms and devices. You are proficient in building strategic frameworks for brands that need both credibility and cultural resonance. Category fluency and strategic thoughtfulness are paramount. This is a hybrid role based in our New York headquarters reporting to the Director, Creative (T Brand Studio). You can typically expect to be in the office 3 days per week.
Responsibilities:
- Develop compelling creative concepts for brands across major markets, including healthcare, hospitals, advocacy, education, innovation, energy and more.
- Ensure your work aligns with The New York Times' editorial tone, while also meeting category-specific goals.
- Collaborate with disciplines across T Brand Studio ranging from video producers, strategists, PMs and sales teams to editors, writers, art directors and designers.
- Develop collaborative relationships with the Strategy, Media and Sales partners to navigate complex client structures.
- Map creative solutions to category insights across industries
- Craft creative storytelling solutions to solve clients' biggest communication challenges. This includes translating complex, technical or regulated subject matter.
- Facilitate the creative and the conceptual framework for all projects.
- Guide a creative vision for a client to fruition.
- Manage the concept strategy which meets the goals of the clients.
- Revise, pivot and rework ideas.
- Ensure that branded content maintains the authenticity, credibility, and tone consistent with The New York Times' editorial environment.
- Partner with Program Management to build scopes of work and project plans that set the team up for success against creative deliverables.
- Provide clear and objective critiques of creative work.
- Present internally and externally to clients.
- Stay informed of innovations, trends and latest discoveries across multiple therapeutic areas.
- Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
- Establish clear parameters around brand and product integration.
- Master NYT ad products and formats to pitch work and creative ecosystems that harness the scope of the full portfolio of brands.
Basic Qualifications:
- 6+ years of experience inside a branded content studio, advertising agency or in-house brand environment.
- Experience presenting concepts to internal and external leadership and teams.
- Copycrafting and conceptual storytelling skills.
- Experience writing in different voices, tones, styles and lengths or experience directing compelling design, typography and visual solutions.
- Experience developing work and creative platforms that build trust, credibility and cultural relevance for brands across different advertiser categories.
- Adapt storytelling to each category's unique goals and constraints, including branded and unbranded pharma advertising.
- Translate complex or high-consideration products (whether in finance, technology, healthcare, or other regulated/technical industries) into compelling and audience-relevant creative that is also medically accurate.
- Experience across different marketing channels.
- Understand digital media audiences and their behaviors.
Preferred Qualifications:
- Experience with the pharma landscape and pharma/healthcare/wellness clients.
- Track record for outstanding concept ideation and award-winning creative.
- Knowledge and genuine interest in the New York Times journalism and brand.
REQ-019967
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
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