Director, Brand Design at Betterment

The role

Betterment is seeking a Director of Brand Design to lead the visual identity and craft across all brand touchpoints. This NYC-based hybrid role involves managing a design team while remaining hands-on with high-impact creative initiatives for both retail and B2B sectors.

What you'll do

• Act as the primary arbiter and evolution lead for the brand design system
• Review and shape creative briefs to ensure clear project direction
• Lead concepting and art direction for major advertising and web initiatives
• Manage and develop a team of senior designers through regular feedback
• Build and pitch design proposals to marketing and sales stakeholders
• Represent the design team work and decisions to senior leadership

What you'll bring

• Over ten years of professional brand and design experience
• Proven track record of managing and developing design teams
• Expertise in evolving complex brand identity systems over time
• Ability to translate business strategy into compelling creative work
• Strong portfolio showcasing advertising web and motion design craft

Your impact

You will elevate the ambition and craft of the brand ensuring a cohesive visual experience across retail and B2B platforms. By refining the design system and mentoring the team you will drive the next phase of growth and maintain a high standard of execution in all creative outputs.