LEADERSHIP
• Upgrade through direction, education, and coaching in footwear but also across the organization the aesthetic competitiveness of our products
• Co-create our creative foundation CRAFTED BEAUTY – PERFORMANCE EXPRESSIONS with the Director, Footwear Innovation.
• Represent the design team on the Seasonal Creation Leader team (SCLs) to create cross functional alignment across key decisions that impact the inline strategy across Horizon 1 (1-3 yrs) and inform innovation strategy Horizon 2 (5-10 yrs) with an applied color strategy.
• Manage, lead and direct the Brooks Running Footwear Color & Trend Team.
• Lead the teams through our product review gates ensuring adherence to seasonal and long-term calendars.
• Mentor and influence managers and stakeholders on developing and applying both a critical thinking and process improvement lens on decisions.
• Oversee the inline color palette and color CAD creation process.
• Oversee the footwear pre-development of the:
a) color palette creation,
b) graphic palette creation,
c) material palette creation,
d) and finish palette creation.
• Participate and play a key role on the footwear steering committee and footwear calibration process
• Demonstrate strong people leadership skills rooted in Connect (our leadership development program) principles.
• Promote Brooks’ Core Cultural Values: Responsible for team culture and keep a pulse on morale to proactively address any concerns.
• Create an organizational design to align with business strategy and conditions.
• Provide career-development planning, coaching, training and support teams to create and foster a culture of learning, personal development, curiosity and innovation.
• Model leadership behavior across the organization.
• Drive performance management using Brooks performance management tools as a foundation.
• Initiate recognition and rewards and celebrate wins
DESIGN
• Direct and lead the color, graphic, material and finish design reviews,
• Create visions extending the seasonal stories into new areas and new topics connecting general trends and macro aesthetics trends to our product portfolio.
• Innovate identity principles to maximize perceived value to drive superior competitiveness.
• Direct the seasonal updates of our CRAFTED BEAUTY with your team.
• Provide strategic direction, leadership, mentorship and inspiration to a diverse team of designers.
• Guide and deliver product design presentations; both physical and digital including exploratory process to reach final solution and color CADs and Material Maps.
• Remain up-to-date and knowledgeable in your craft to ensure you are continuously aware of information needed to design a consumer and brand relevant product.
• Direct the team leads of color and material to integrate 3D CAD.
• Attend trade fairs, cultural events, and sporting events to ensure runner insights for design inspiration.
• Attend store visits, market visits, and team travel as necessary for design inspiration.
• Synthesize results into presentation that drive or aesthetic conversation across the enterprise.
• Incorporate a global point of view, accounting for regional differences for various markets.
CROSS TEAM COLLABORATION
• Influence Merchandising to create strong product stories across both Apparel and Footwear.
• Provide strong direction to Footwear Development through integrating design to express performance by influencing development process & cost management from a design perspective.
• Partner with the Marketing and Product Marketing Teams in creating and communicating the inspiration and storytelling.
• Present new color and material directions to product teams and senior management on a seasonal basis.