Lead Designer, Brand at lucidmotors

Role Summary 

We're looking for a Lead Designer who combines strong visual craft with exceptional creative instincts. This is a hands-on role for someone who can contribute to design direction and creative concept development, executing compelling creative work across a wide range of brand assets, including digital and physical surfaces. 

The ideal candidate has experience in-house within a brand, creative, or design studio environment. They understand how to build a brand — translating positioning into culturally-relevant visual worlds, graphics, and collateral through distinctive visual systems, guidelines, and strong art direction. They are equally comfortable from initial concept through final design execution.  

Key Responsibilities 

• Develop creative concepts and visual narratives for brand assets, product launches, content initiatives, and brand programs 

• Art direct photography, motion, illustration, and content programs to ensure a cohesive and elevated brand expression 

• Create mood boards, creative territories, storyboards, and visual frameworks that bring ideas to life 

• Design high-quality creative across digital, social, web, presentations, events, editorial, and marketing touchpoints 

• Partner with writers, strategists, marketers, creative groups, and cross-functional teams to create impactful brand experiences 

• Collaborate with external agencies, photographers, filmmakers, illustrators, and production partners throughout the creative process 

• Help evolve and maintain brand guidelines, visual systems, and creative standards 

• Translate strategic briefs into compelling concepts that are both creatively ambitious and grounded in business objectives 

• Present and communicate creative ideas with clarity and confidence 

• Stay current on culture, design, photography, fashion, media, and emerging creative trends that influence modern brand building 

Minimum Qualifications 

• 8-10 years of experience in brand design, art direction, visual design, and creative development 

• Strong portfolio demonstrating concept-driven work and exceptional visual execution 

• Experience working in-house with a brand, plus experience at a creative agency, brand studio, or design consultancy 

• Proven ability to contribute to and execute art direction across campaigns, content, photography, and digital experiences 

• Strong understanding of branding, visual identity systems, typography, layout, composition, color, and storytelling 

• Demonstrated ability to move from insight and concept through final execution 

• Proficiency in Figma and Adobe Creative Suite 

• Strong competency within AI workflows that optimize creative development and brand/design management across an organization 

• Strong communication, collaboration, and presentation skills 

• Ability to manage multiple projects and thrive in a fast-paced creative environment 

Preferred Qualifications 

• Thinks conceptually before designing 

• Has a refined visual point of view and a passion for brand building 

• Understands how imagery, motion, typography, and storytelling work together to create emotional connection 

• Can develop creative territories, visual worlds, and campaign ideas, not just individual assets 

• Balances strategic thinking with a strong maker mentality 

• Brings strong taste, curiosity, and attention to craft 

• Excels in collaborative studio environments and enjoys building alongside other creatives 

• Experience working with premium consumer audiences, across technology, automotive, fashion/lifestyle, or luxury brands 
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• Motion design, illustration, AI-assisted creative exploration, or content creation experience 
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• Experience contributing to brand launches, rebrands, or large-scale integrated campaigns