perplexity

New York

Design Director, Brand & Marketing

FULL TIME ON-SITE SENIOR

Posted about 1 month ago

Quick Summary

Role Overview

Perplexity is seeking a Design Director to lead the Brand and Marketing design team across brand, web, motion, and enterprise marketing. This role focuses on operations, creative strategy alignment, and stakeholder management while reporting to the Head of Design. You will manage a team of approximately eight designers to ensure quality and consistency in all brand outputs.

Key Responsibilities

Lead and manage the brand design team including hiring and career development
Define long-term brand strategy and vision aligned with business objectives
Partner with the Creative Director to maintain visual quality and brand coherence
Establish operating models for launches campaigns and go-to-market moments
Build efficient production workflows that balance speed with high-quality craft
Act as the primary point of contact for cross-functional partners and external vendors

Requirements Snapshot

Experience leading a brand design team of five or more people
Proven background working within a consumer technology company
Strong instincts for people management and developing designer talent
Exceptional operational skills for managing capacity and intake processes
Ability to partner effectively with communications and marketing teams on launches

Expected Impact

You will scale the brand's creative ambition by building a robust operational foundation that supports rapid growth without sacrificing quality. By aligning brand strategy with business goals and streamlining cross-functional collaboration, you will ensure Perplexity maintains a cohesive and impactful presence in the market.

This summary was generated from the original job posting (AI-assisted, human-reviewed).
For full details, see the description below.

Job Description

About the role

We're looking for a Design Director to lead Perplexity's Brand and Marketing design team. You'll manage a team of designers across brand, web, motion, and enterprise marketing — and be responsible for the quality, consistency, and creative ambition of everything the brand puts into the world.

This person would focus mostly on operations, stakeholdership, and creative strategy alignment, while working alongside our Creative Director who will continue to own the visual centers and art direction of the day to day projects.

You'll report to the Head of Design and work closely with Growth, Comms, Partnerships, and Product Marketing.

What you'll do

Lead and manage the Brand design team — currently ~8 people across brand, motion, web, enterprise marketing, and ambassadors
Own hiring, team development, and career growth for the Brand org
Own and define the long-term brand strategy, including the brand vision, narrative, and guidelines, ensuring design output aligns with overall company business objectives.
Partner with the Creative Director on maintaining visual quality and brand coherence across all touchpoints
Run the operating model for Brand's involvement in launches, campaigns, partnerships, and GTM moments
Build a production workflow that keeps up with Perplexity's speed without sacrificing craft
Be the point of contact for cross-functional partners — Comms, Product Marketing, Partnerships, Events — so requests are triaged, scoped, and delivered
Manage vendor relationships, contractors, and external agencies where needed
Help shape the brand's creative ambition as the company scales

What we're looking for

Experience leading a brand or marketing design team of 5+ people at a consumer tech company
Strong people management instincts — you know how to develop designers, give honest feedback, and build a team that's greater than the sum of its parts
Operational strength — you can build intake processes, manage capacity, and keep a fast-moving team organized without creating bureaucracy
Good creative taste and enough design fluency to earn the team's respect, even if you're not the one pushing pixels day-to-day
Experience partnering with comms, marketing, and GTM teams on launches and campaigns
Comfort working alongside a strong Creative Director — this role is about enabling great creative work, not competing with it

View Original Job Post