Director, Creative

Job Description

We are looking for a Creative Director with strong hands-on creative leadership and app-first experience to lead creative across foodpanda, foodora, Yemeksepeti in 16+ markets.

This is not a traditional brand-only role. You will sit at the intersection of creative, product, and marketing, ensuring that our brand comes to life consistently across in-app experiences and marketing touchpoints.

You will lead a large regional creative team and drive the next phase of our evolution — building scalable creative systems, improving in-app creative quality, and introducing AI-powered production workflows.

What You’ll Do

1. Lead Creative Across In-App & Marketing Surfaces

• Own the development of high-quality creative assets across:

  • in-app marketing placements (e.g. banners, carousels)
  • campaign and brand communication

• Ensure strong, consistent brand expression across all markets and touchpoints

2. Bridge Brand and Product

• Partner closely with Product and Design teams to ensure:

  • brand identity is effectively translated into product experiences
  • creative assets align with product UX and design systems

3. Build Scalable Creative Systems

• Develop templates, frameworks, and governance to:

  • improve consistency across markets
  • enable faster and more efficient production

• Standardize creative execution across regions and teams

4. Drive AI-Powered Creative Production

• Introduce and scale AI and automation solutions for creative production

• Focus on:

  • high-volume asset generation (e.g. performance marketing)
  • workflow automation
  • improving speed and efficiency at scale

• Leverage data signals (e.g. performance metrics) to inform creative optimization

5. Lead and Develop a Regional Creative Team

• Manage and mentor a multidisciplinary team (~35–40 creatives across regions)

• Lead team structure, ways of working, and creative standards

• Foster strong collaboration across brand, product, and local market teams

6. Deliver Impact Through Creative Performance

• Improve performance of creative outputs across channels, including:

  • in-app engagement (e.g. CTR)
  • performance marketing (e.g. CPA improvements)

• Ensure creative decisions are connected to business outcomes

Qualifications

Creative Leadership 

• 10+ years of experience in creative roles, including agency background and/or in-house leadership
• Strong hands-on understanding of design, visual systems, and asset creation
• Ability to lead creative work from concept to execution

App / Platform Experience 

• Experience in mobile-first, product-led environments (e.g. marketplaces, platforms, consumer tech)
• Exposure to: in-app marketing surfaces / collaboration with product and design team

AI & Creative Systems 

• Experience implementing or scaling:

  • AI tools
  • automation workflows
  • high-volume creative production systems
     
• Ability to translate creative needs into scalable, tech-enabled solutions

Cross-Functional Collaboration

• Proven ability to work closely with:

  • product teams
  • growth / performance marketing teams

• Strong understanding of how creative contributes to:

  • user journeys
  • engagement and conversion

Operational & Organizational Strength

• Experience managing large, distributed teams
• Ability to build structure, processes, and scalable ways of working
• Experience working across multiple markets or regions

Additional Information