Job Description
The Creative Director for TPSM owns the creative vision, quality bar, and execution for all high impact demos, videos, and visual storytelling produced by the TPSM Demo Team. This role ensures that every TPSM asset meets a Diamond level standard and clearly communicates ServiceNow value through compelling visuals, clear narratives, and consistent brand expression.
This role partners closely with Product Marketing, Product, Engineering, and Executive stakeholders to translate complex technical capabilities into simple, powerful, and memorable demo experiences.
Qualifications
Proven experience as a Creative Director, Design Director, or Senior Creative Lead
• Strong background in visual storytelling, product storytelling, or demo design
• Experience working with complex technology or enterprise software
• Expert proficiency in Figma and modern design workflows
• Strong understanding of video storytelling, motion, and demo pacing
• Ability to simplify complex ideas without losing accuracy
• Experience partnering with product, engineering, and marketing teams
• Strong leadership, communication, and stakeholder management skills
For positions in this location, we offer a base pay of $180,200 - $315,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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