Creative Specialist (Fresh Graduate) at ShopBack

The role

The Creative Specialist is a junior role within the US Marketing team focused on supporting paid social and search efforts. You will produce and iterate on high-performing ad creative while collaborating with the Growth Marketing team to analyze performance metrics.

What you'll do

• Create and edit static and video ad content for Meta TikTok and Google
• Adapt creative assets across various formats and placements for rapid iteration
• Analyze basic performance metrics like CTR and CPA to inform creative decisions
• Execute creative testing on different hooks and formats to identify winning variants
• Manage the creative calendar and asset library to ensure consistent content flow
• Maintain brand voice and visual guidelines across all marketing channels

What you'll bring

• Up to two years of experience in content creation or performance marketing
• Proficiency with design tools such as Canva Adobe Creative Suite or CapCut
• Ability to interpret performance data to drive creative improvements
• Strong attention to detail and organizational skills for managing multiple requests
• Collaborative mindset with an interest in e-commerce and rewards platforms

Your impact

By bridging the gap between creative production and performance data, you will help optimize paid marketing campaigns in the North American market. Your ability to iterate quickly based on metrics will improve conversion rates and ensure the brand remains competitive and engaging across all digital platforms.