Reddit

New York

Creative Strategist - Finance

FULL TIME ON-SITE MID

Posted 11 days ago

Quick Summary

Role Overview

As a Creative Strategist within Reddits KarmaLab, you will support the growing Finance business by shaping authentic creative strategies for advertisers. You will partner closely with Sales and cross-functional teams to develop Reddit-native ideas and pitch strategic recommendations that connect brands with communities.

Key Responsibilities

Build creative strategies and campaign concepts for Finance advertisers
Partner with Sales teams on pitches and client storytelling
Act as a platform expert for Finance-focused clients and partners
Develop strategic narratives and Reddit-native ideas to drive impact
Educate partners on creative best practices for the Reddit platform
Support day-to-day creative strategy needs across major Finance accounts

Requirements Snapshot

Four or more years of experience in advertising or creative strategy
Deep understanding of Reddit and community-driven platforms
Proven experience building and pitching strategy-led presentations to clients
Ability to manage multiple projects in fast-paced and ambiguous environments
Portfolio demonstrating strong strategic and creative thinking capabilities

Expected Impact

This role will directly influence the success of Reddits Finance vertical by enabling brands to engage authentically with communities. By bridging the gap between brand goals and platform culture, the strategist will drive business impact and establish Reddit as a key partner for Finance advertisers.

This summary was generated from the original job posting (AI-assisted, human-reviewed).
For full details, see the description below.

Job Description

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Reddit’s KarmaLab is the creative engine behind the Global Sales Organization, helping brands show up on Reddit in ways that feel authentic to the platform while driving real business impact. As Reddit’s in-house creative strategy team, KarmaLab partners closely with Sales, Marketing, Product, and advertisers to develop campaigns, creative strategies, and storytelling that connect brands with Reddit communities.

We’re looking for a Creative Strategist to support Reddit’s growing Finance business. This person will help shape creative strategy for Finance advertisers while partnering closely with Sales teams to develop Reddit-native ideas, pitch strategic recommendations, and help brands better understand how to show up authentically on the platform.

Location: Remote - East Coast (New York preferred)

What You’ll Do:

Build creative strategies and campaign concepts that help Finance advertisers show up authentically on Reddit
Partner closely with Sales and xfn teams on pitches, RFPs, presentations, workshops, and client storytelling
Act as a creative consultant and Reddit platform expert for Finance-focused clients and external partners
Develop strategic narratives, presentation materials, and Reddit-native ideas that drive business impact
Educate internal sales teams and external partners on creative best practices and how brands can effectively leverage Reddit
Partner with senior strategists across major accounts and verticals to support day-to-day creative strategy needs

What You Bring:

Deep understanding of Reddit, internet culture, and community-driven platforms
Strong storytelling, presentation, and client communication skills
Experience working closely with Sales and xfn partners in pre-sales or client-facing environments
Ability to independently manage projects, timelines, and presentation development
Strong understanding of platform ecosystems and how brands show up across social/media environments
Comfortable operating in fast-paced, scrappy, ambiguous environments
Portfolio demonstrating strong strategic and creative thinking

Qualifications:

Minimum

4+ years of experience in advertising, media, social, PR, or creative strategy
Experience building and pitching strategy-led presentations to clients
Strong understanding of brands, agencies, and media/platform ecosystems
Ability to manage multiple projects simultaneously
Proficiency in Google Slides

Preferred

Creative Strategy or platform experience at a social, media, or advertising technology company ● Experience supporting Finance advertisers
Experience working alongside Sales teams in pre-sales environments
Experience writing professionally for digital or social platforms

Benefits:

Comprehensive Healthcare Benefits and Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and will also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$115,500 - $161,700 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

View Original Job Post