Brand Strategist (CBA Design) at ogilvy

The role

CBA Design is seeking a Mid-Weight Brand Strategist to join their international creative team in Barcelona. This role involves defining strategic frameworks that guide creative decisions and turning research into actionable brand insights. You will act as a bridge between strategic direction and creative execution to build meaningful brand experiences.

What you'll do

• Define the strategic territory and framework for every branding project
• Conduct deep research including ethnography and market trend analysis
• Use AI tools to explore conceptual territories and validate hypotheses
• Develop compelling brand stories and written creative rationales
• Present strategic decisions to clients with clarity and conviction
• Facilitate co-creation and innovation workshops with various stakeholders

What you'll bring

• At least three years of experience in creative agencies or design studios
• Deep understanding of consumer branding identity and positioning
• Experience with advanced research methodologies like ethnography and interviews
• Active practice using AI tools applied specifically to strategy
• Fluency in written and spoken Spanish and English

Your impact

You will drive the strategic foundation of brand projects to ensure every creative choice is rooted in deep insight and clear direction. By facilitating collaboration between clients and creative teams, you will help build brands that connect authentically with people. Your contribution will directly enhance the agency's ability to deliver innovative and strategically sound brand narratives.