Designer, Marketing (Games) at The New York Times

The role

This is a hands-on Marketing Designer role focused on the creative strategy and execution for The New York Times Games subscription offering. You will translate the value of independent journalism and lifestyle products into compelling campaigns that drive performance and engagement.

What you'll do

• Develop conceptual and visually compelling campaigns for Games across the full marketing funnel
• Design and adapt creative assets for digital social email in-app and out-of-home channels
• Translate in-product features into clear marketing assets that drive habitual product use
• Support the extension of major brand campaigns in collaboration with creative leaders and agencies
• Maintain scalable visual systems and templates to enable rapid testing and brand consistency
• Partner with cross-functional teams to refine creative that increases subscriptions and engagement

What you'll bring

• Five or more years of hands-on graphic design experience in an agency or in-house team
• Portfolio demonstrating conceptual thinking across social digital display email and print
• High proficiency in Figma Adobe Creative Suite and motion design using After Effects
• Strong understanding of digital advertising trends growth marketing and social media ecosystems
• Ability to work cross-functionally and articulate design rationale to stakeholders and leadership

Your impact

You will play a critical role in growing the Games subscription business by creating high-quality marketing creative that converts and retains users. Your work will bridge the gap between brand and performance ensuring that the visual identity of Games remains consistent while meeting specific business growth targets.