perplexity

San Francisco

Member of Creative Studio (Web Designer - Marketing & Landing Pages)

FULL TIME ON-SITE MID
Posted 15 days ago

Quick Summary

Role Overview

As a Web Designer at Perplexity, you will lead the design of marketing and landing pages to ensure a world-class web presence. You will report to the Brand/Creative Studio team and bridge the gap between high-end visual craft and scalable web systems.

Key Responsibilities

  • Lead the end-to-end design of marketing and landing pages
  • Develop a CMS design system with reusable templates and components
  • Partner with Growth and Product Marketing to drive high-converting designs
  • Maintain visual consistency across all digital touchpoints with Brand teams
  • Collaborate with engineers to ship pages and migrate off Framer
  • Apply expertise in typography and motion to enhance web interactions

Requirements Snapshot

  • Strong portfolio showcasing web and marketing design expertise
  • Exceptional skills in visual design, typography, and composition
  • Experience building scalable CMS and templating systems
  • Ability to balance brand aesthetics with growth and conversion metrics
  • Fluency in Figma and knowledge of responsive design principles

Expected Impact

You will define the visual standard for Perplexity's web presence while increasing operational efficiency through a self-serve CMS. Your work will directly support growth initiatives and ensure that every user interaction reflects the brand's commitment to quality and speed.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

About the role

We're looking for a Web Designer to own the design of Perplexity's marketing and landing pages. You'll be the person who makes sure every page we ship looks and feels like it belongs to one of the most exciting AI products in the world — clear, beautiful, and fast.

You're a great designer first and foremost, with the visual taste to set the bar for our web presence. But you also understand how modern web pages get built and maintained. As page volume grows across consumer and enterprise, a big part of this role is making our landing page system more self-serve internally: you'll create and own the design side of our CMS so the rest of the company can spin up on-brand pages without a designer in the loop every time.

You'll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and our front-end engineers.

What you'll do

  • Own the design of marketing pages, landing pages, and growth surfaces end-to-end — you're the DRI for web craft

  • Create and own the CMS design system: the templates, components, and patterns that let teams build on-brand pages themselves

  • Partner with Growth and Product Marketing to translate business goals into compelling, high-converting page designs

  • Work with Brand to keep visual consistency across every web touchpoint

  • Collaborate directly with front-end engineers to ship pages quickly and at a high quality bar, including the ongoing migration off Framer

  • Bring a strong point of view on layout, typography, motion, and interaction design for the web

  • Raise the floor on self-serve page creation so the design team can focus on the highest-craft work

What we're looking for

  • A strong portfolio of web and marketing design work — landing pages, campaign pages, product marketing sites — that shows you're a designer first

  • Excellent visual design skills with a clear sense of brand, typography, and composition

  • Hands-on experience designing within and for CMS / templating systems, and an instinct for building scalable, self-serve page systems

  • Experience at the intersection of brand and growth — you understand conversion without sacrificing craft

  • Comfort working fast and iterating in real time alongside engineers

  • Fluency in Figma and a solid understanding of responsive design, accessibility, and web performance

  • A clear opinion on what makes a great web page, and the ability to articulate why

Nice to have

  • Front-end development knowledge (HTML, CSS, and enough JS to prototype, tweak, and ship)

  • Background in brand or marketing design at a consumer tech company

  • Familiarity with SEO fundamentals and how design decisions affect discoverability

  • Motion design skills for web interactions and micro-animations

Check My Fit

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