You will serve as a packaging expert focused on visual storytelling and click-through rate optimization for video content. Working in an AI-first environment, you will leverage generative tools to create high-impact thumbnails that capture audience attention and drive engagement.
Key Responsibilities
Design high-impact thumbnails using composition and color theory to maximize clicks
Utilize generative AI tools like Midjourney and Stable Diffusion to create unique assets
Analyze AB test results and CTR data to refine visual designs
Manage emotive triggers and facial expressions to connect with human audiences
Build and maintain a library of AI-generated assets for rapid production
Produce multiple design variations for every video to ensure optimal performance
Requirements Snapshot
Mastery of the Adobe Creative Suite and generative AI platforms
Strong eye for lighting shadows and perspective in digital composition
Ability to deliver high-volume output without sacrificing visual quality
Analytical mindset to interpret performance data and design accordingly
High level of ownership over content performance and click-through rates
Expected Impact
You will directly drive the success of video content by significantly increasing click-through rates and viewer engagement through data-driven design. By mastering AI-driven workflows, you will enable the team to outpace competitors and maintain a premium, recognizable brand aesthetic across all digital channels.
This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, see the description below.
Job Description
About PhonePe Limited:
Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.
PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture:
At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
About The Role
You are the packaging expert for our content. A world-class video is useless if no one clicks on it, and you are the person who ensures they do. Your job is to take the core hook of a video and turn it into a high-impact visual that stands out in a crowded feed. You will work in an AI-first environment, using generative tools to create assets and variations that would take hours to build by hand.
Focus Area 1: Visual Storytelling and CTR Optimization
You own the "click."
You design thumbnails that tell a story in a split second. You understand how to use composition, contrast, and color theory to guide the viewer’s eye exactly where you want it.
You are a master of "The Hook." You know how to pair a compelling image with minimal text to create curiosity or urgency.
You manage facial expressions and emotive triggers. You know how to select or generate the perfect "hero" image that connects with a human audience.
You work closely with the Channel Intelligence Lead to analyze A/B test results and refine your designs based on actual performance data.
Focus Area 2: AI-First Composition and Workflow
You use the machine to outpace the competition.
You are a power user of generative AI tools like Midjourney, DALL-E 3, or Stable Diffusion to create unique assets, backgrounds, and characters from scratch.
You use the latest AI features in Photoshop (like Generative Fill and Expand) to manipulate images, swap elements, and clean up compositions in seconds.
You build and maintain a library of AI-generated assets that allow us to move from a concept to a finished thumbnail in record time.
You stay ahead of the curve. When a new AI model or technique drops that can improve our visual quality or speed, you are the first to master it.
Focus Area 3: Iteration and Data-Driven Design
You don't just make one version; you build a system for winning.
You produce multiple variations for every video. You understand that the first idea isn't always the best, and you use AI to quickly test different angles, colors, and compositions.
You are obsessed with the "why" behind the click. You look at CTR (Click-Through Rate) data and qualified view metrics to understand which visual styles are resonating with our specific audience.
You ensure brand consistency. While every thumbnail is an experiment, you make sure the overall "look" of the channel remains premium and recognizable.
What We Are Looking For
Technical Agility: You are a master of the Adobe Suite and a power user of generative AI. You don't get hung up on tools; you use whatever gets the best result the fastest.
Attention to Detail: You have an eye for lighting, shadows, and perspective. You ensure that AI-generated elements blend perfectly into the final composition so they never look "fake."
Speed without sacrificing quality: You thrive on high-volume output. You can turn around multiple high-end thumbnails in a single day without the quality ever dipping.
Analytical Thinking: You don't just "feel" that a design is good. You look at the data and can explain why a certain visual is likely to perform better.
High Ownership: You treat the CTR of every video as your personal responsibility. If a video is underperforming, you are already building a new thumbnail before anyone asks.
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.
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