Creative Marketing Specialist - PPC/ Paid Social (m/w/d)

FULL TIME ON-SITE MID
Posted about 1 month ago

Role Overview

This role is responsible for managing and steering the creative production process across various performance marketing channels and external partnerships. The specialist will design and implement creative testing strategies, leveraging data and tools to continuously optimize ad performance. Key activities include collaborating with marketing stakeholders and analyzing competitor trends to identify new opportunities.

Key Responsibilities

  • Manage the creative production process for various ad formats across performance marketing channels.
  • Collaborate with marketing stakeholders to prioritize the production of efficient concepts based on KPIs.
  • Design a structured creative testing strategy for paid campaigns to maximize performance.
  • Support the scaling of new creative productions through the targeted use of tools like AI.
  • Measure, analyze, and evaluate ad performance holistically across all channels.
  • Stay updated on the latest advertising trends, techniques, and best practices.

Requirements Snapshot

  • Possess 2-3 years of experience in performance marketing and creative production.
  • Demonstrate a strong interest in storytelling, visual, and motion design.
  • Ability to confidently propose new ideas and communicate creative concepts effectively.
  • Exhibit a data-driven approach with excellent analytical skills.
  • Be fluent in both English and German.

Expected Impact

This role will significantly contribute to the company's mission by optimizing creative performance across marketing channels. By developing and implementing effective creative strategies, the specialist will help deliver innovative services that have a substantial positive impact on customer lives.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, visit the company's site.

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