Role Overview

Instacart is seeking a Growth Copywriter to join their Growth Creative team. This role involves crafting compelling customer-facing messaging to drive engagement and loyalty, while also utilizing AI tools to scale content production. The ideal candidate is creative, detail-oriented, and eager to experiment with AI to enhance efficiency and define future content creation processes.

Key Responsibilities

• Develop creative copy for CRM touchpoints including email, push notifications, SMS, and in-app messages.
• Utilize AI-powered tools to draft, scale, and optimize content, ensuring human creativity and brand voice are maintained.
• Collaborate with Growth, Lifecycle, and Product Marketing teams to create data-driven and personalized campaigns.
• Build AI prompts, templates, and workflows for consistent, on-brand copy generation at scale.
• Experiment with AI-generated copy variations to support A/B testing and inform creative roadmaps.
• Ensure all copy, whether AI-assisted or human-written, is consistent, inclusive, and compliant with legal standards.

Requirements Snapshot

• 2-4 years of experience writing CRM and lifecycle marketing copy for a consumer-facing brand.
• Strong understanding of mobile-first messaging for channels like email, push, in-app, and SMS.
• A curious mindset with a willingness to experiment with AI and understand its limitations.
• Comfort working with A/B testing and using results to refine messaging.
• Excellent communication and collaboration skills in a fast-paced environment.

Expected Impact

The Growth Copywriter will be instrumental in driving customer engagement, retention, and loyalty through impactful messaging. By leveraging AI, they will significantly increase content production efficiency, enabling faster iteration and testing of creative strategies. This role will contribute to defining Instacart's future approach to content creation and optimization.

Why Apply

• Be at the forefront of AI-driven content creation in a dynamic marketing environment.
• Contribute to a company that is transforming the grocery industry and making a real impact on millions of lives.
• Work in a flexible, remote-friendly environment that values employee well-being and diverse perspectives.