Global Creative Copywriter at Fjällräven

Are you a copywriter who can turn ideas into clear, engaging stories? Do you enjoy working across channels and crafting communication that connects brand, product, and life outdoors? If this sounds like your next step, we look forward to reading your application.

ABOUT THE ROLE

This role is for a conceptual copywriter who thrives at the intersection of brand storytelling and commercial impact. You’ll collaborate closely with Art Directors, Copywriters, and the wider Creative team to develop strategically grounded, creatively distinctive ideas—bringing them to life across everything from large campaign platforms to detailed executional assets.

You’ll lead and deliver integrated storytelling across seasonal campaigns and always-on communications, working across channels including email, social, eCommerce, retail, and performance marketing. In close collaboration with visual and motion designers, you’ll ensure words and visuals come together to create a cohesive and engaging brand experience.

This is a part-time (50%) consulting role for two years.

WHAT YOU WILL DO

In more detail you will focus on the following:

• Develop insight-driven, conceptually strong copy aligned with brand and business strategy

• Translate ideas into compelling narratives across campaigns and always-on content

• Deliver high-quality copy across key channels including email, eCommerce, retail, and paid media

• Lead and contribute to integrated, cross-channel storytelling initiatives

• Collaborate closely with Art Directors, Designers, and cross-functional teams to ensure cohesive execution

• Create both large-scale campaign concepts and detail-oriented assets

• Ensure consistency in tone, voice, and messaging across all touchpoints

• Apply industry trends and best practices to continuously elevate creative output and meet stakeholder expectations

WHO YOU ARE

We think you could be a great match for the position if you possess the following traits and capabilities:

• 7+ years’ experience as a conceptual copywriter in an agency or in-house environment

• Education in Copywriting, PR, Journalism, Communications or a related field

• Strong portfolio showcasing integrated campaigns and cross-channel brand storytelling

• Ability to translate strategy and insights into clear, compelling creative ideas and narratives

• Experience working with consumer brands, ideally within outdoor, sports, retail, or lifestyle sectors

• Versatile writer with strong conceptual thinking and attention to craft, across formats including social, editorial, product, and video

• Collaborative, curious, and adaptable—comfortable working cross-functionally in a fast-moving environment, with a passion for storytelling and brand building

• Fluent or native-level English; Swedish is a strong advantage

HOW TO APPLY

Submit your application in English via our application portal. The deadline is 14th of May, and applications are reviewed on an ongoing basis, so the position may be filled before the closing date. This is a part-time (50%) consulting role for two years

We look forward to reading your application!