Product Designer (UX/UI) - Base44 at Wix

Job Description

As an Experienced Product Designer (UX & UI) in the Base44 team, you’ll play a central role in shaping and evolving Base44’s core product experience and design foundations.

• Own the functional and visual design of your product.
• Deliver extraordinary, high-quality products in a fast-paced AI driven environment.
• Build and prototype product experiences hands-on using AI coding tools such as Claude and Codex, moving beyond traditional design tools to explore and validate ideas in working products.
• Demonstrate a strong and practical understanding of applied AI to drive innovative, data-informed, and highly personalized user experiences.
• Know your product and users thoroughly through extensive research based on support tickets, data, usability tests, user interviews, competitor analysis and more.
• Collaborate with your team of PMs, developers, analysts, and other UX/UI designers to define product requirements and shape effective design solutions.
• Take ownership and drive projects end-to-end.
• Own your professional growth by taking part in our guild’s courses, guild days, soft and hard skills workshops, mentorship programs, and much more (both learning and teaching).

Qualifications

• 5+ years of UX + UI design experience in product teams.
• Strong grasp of UX patterns and the product lifecycle - from research to prototyping, design, usability testing and more.
• Hands-on experience with AI development tools such as Claude and Codex, with enough technical and development knowledge to build functional prototypes, understand code, and collaborate closely with engineers.
• Proficient in working with Figma with strong focus on building and working with a design system.
• Excellent problem-solving and communication skills, with a passion for continuous learning.
• Strategic thinker who quickly grasps complex systems and turns them into clear, pixel-perfect design solutions.

Additional Information

We're Base44, a newly acquired part of Wix, on a mission to redefine how software is built. Our AI-powered platform enables anyone to create custom software applications using natural language—no coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on solving complex problems with simple, powerful solutions.  

We exist to empower creators, solo founders, startups, entrepreneurs, and side hustlers to bring their ideas to life. Whether you're launching a product, validating a concept, or exploring a new idea, Base44 is here to help you build it.  

We're growing rapidly, the potential is immense, and with your expertise, we can drive user-driven growth to new heights.