Atlas National

Berlin

UI/UX Designer

MID

Posted 8 days ago

Quick Summary

Role Overview

PayFast is seeking a creative and data-driven Content Strategist to lead the planning, development, and execution of content across digital platforms. This role involves shaping the brand voice and aligning messaging with business goals through collaboration with marketing, product, and design teams.

Key Responsibilities

Develop and manage a content strategy aligned with brand objectives
Improve user journeys through usability testing and feedback
Analyze content performance and user engagement to optimize campaigns
Ensure consistent tone and messaging across all digital platforms
Respond to user inquiries via email and chat with clarity
Troubleshoot technical issues and relay feedback to product teams

Requirements Snapshot

Minimum of three years experience in content strategy or digital marketing
Proven background in professional copywriting and storytelling
Strong writing and editing skills with high attention to detail
Strategic mindset that balances creativity with performance data
Ability to collaborate effectively with cross-functional teams

Expected Impact

The Content Strategist will drive brand engagement and conversion by delivering purpose-driven content that informs and inspires users. By optimizing user journeys and maintaining a consistent brand voice, this role will strengthen the company market presence and improve overall customer satisfaction.

This summary was generated from the original job posting (AI-assisted, human-reviewed).
For full details, see the description below.

Job Description

Overview

At PayFast, we're looking for a creative and data-driven Content Strategist to lead the planning, development, and execution of content across digital platforms. In this role, you’ll shape the voice of our brand, craft compelling narratives, and align content efforts with business goals. You’ll collaborate with marketing, product, and design teams to deliver messaging that informs, engages, and converts.

Responsibilities

As a Content Strategist at PayFast, you’ll lead the development of clear, engaging, and purpose-driven content across all digital channels. You’ll collaborate with cross-functional teams to align content with business goals and brand voice

Develop and manage a content strategy aligned with brand objectives best practicesImprove user journeys through usability testing and feedbackAnalyze content performance and user engagement to optimize campaignsEnsure consistent tone, voice, and messaging across all platformsRespond to user inquiries via email and chatTroubleshoot technical issues with care and clarityRelay user feedback to product and support teams

Qualifications

We’re looking for someone with at least 3 years of experience in content strategy, digital marketing, or copywriting. Strong writing, editing, and storytelling skills are essential, along with a strategic mindset that balances creativity and performance.

What We Offer

Competitive salary and performance bonusesFlexible hybrid working modelProfessional development budgetProfessional development budgetProfessional development budget

View Original Job Post