Senior Visual Designer

500M+ downloads. 77M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

The needs of the user are everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy-to-use, information-rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivalled user experiences.

As a Senior Visual Designer, you will lead the creation of end-to-end visual experiences across multiple user-segments within Flo. You will own key design initiatives, shape the visual design system, and ensure consistency, inclusivity, and innovation across all visual outputs. You will act as a role model for design quality and provide mentorship to more junior designers.

Your Experience

Must have:

• 7+ years of professional experience in visual or graphic design, with strong expertise in mobile and web platforms.
• Demonstrated ability to own and deliver complex design projects from ideation to release.
• Advanced proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Deep understanding of colour theory, typography, composition, branding, and visual hierarchy.
• Experience collaborating with cross-functional teams and influencing product direction through visual design.
• Proven track record of refining and evolving design systems and visual guidelines.
• Strong knowledge of accessibility (WCAG) standards and inclusive design principles.
• Excellent communication and presentation skills with the ability to influence stakeholders.
• Fluency in English (C1 or higher) with strong storytelling and interpersonal skills.
• Alignment with Flo’s values: mission-first mindset, transparency, data-driven decision-making, and inclusivity

Nice to have:

• Experience in healthcare or women’s health products.
• Knowledge of prototyping tools and motion design (e.g., Protopie, After Effects, Rive).
• Track record of driving innovation in visual design practices and contributing to design communities.

What you'll be doing

You'll be responsible for:

• Own and lead the design of complex, end-to-end visual projects across multiple product streams.
• Shape and refine Flo’s visual design system, proactively identifying opportunities for improvement and scalability.
• Champion inclusive and user-centered design practices across the team, ensuring accessibility and cultural relevance.
• Collaborate with cross-functional stakeholders including Product, Content, UX, Growth, and Engineering teams to align visuals with business goals.
• Translate user research and analytics into impactful, data-driven visual solutions that directly support engagement, retention, and monetisation.
• Lead post-mortem reviews of major design initiatives to identify learnings and improve future processes.
• Mentor and coach junior designers, sharing knowledge and providing constructive feedback to raise overall team quality.
• Contribute design expertise to cross-stream initiatives and inner-sourcing projects, supporting company-wide consistency and innovation.

You'll be targeted on: 

• Deliver end-to-end, high-quality visual solutions that align with business objectives and improve user engagement and retention.
• Continuously enhance Flo’s visual design system, ensuring scalability, consistency, and inclusivity across global markets.
• Strengthen team capabilities by mentoring junior designers, sharing expertise, and fostering a feedback-driven culture.

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. 

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.