Senior Experiential Designer

We have both eyes open on the hunt for an ambitious Senior Experiential Designer who can transform bold creative ideas and brand strategies into immersive physical experiences that people can see, feel and interact with.

About the RoleAs a Senior Experiential Designer at WINK, you bring brands to life through immersive physical experiences.

You translate brand strategy and creative concepts into environments that people can see, feel and interact with. Using space, storytelling, materiality, technology and interaction as your design tools, you create experiences that build emotional connections between brands and their audiences.

Working closely with Creative, Strategy, Design, Project Management and Production teams, you develop experiences from concept through execution. You combine creative thinking with technical expertise to deliver work that is both inspiring and buildable.

As a senior designer, you are responsible for the quality and consistency of the experiential design within your assigned workstreams. You ensure every touchpoint strengthens the overall brand experience and contributes to a coherent brand universe.

At WINK, we believe the environment itself is a communication tool. Every design decision should help tell the brand’s story.

ResponsibilitiesExperiential DesignDevelop immersive physical brand experiences from strategic and creative direction.Design visitor journeys that create meaningful brand interactions.Create environments that communicate through space, materiality, lighting, technology and interaction.Shape experiences that are emotionally engaging, commercially effective and authentic to the brand.Balance creativity with functionality, visitor flow, sustainability, budget and production feasibility.Independently develop and visualise concepts using contemporary 3D, rendering and AI-powered workflows.Communicate design intent through compelling presentations and clear visual communication.Visit project locations throughout the design process to assess opportunities and validate design decisions.Safeguard the creative integrity of the experience during fabrication and installation, working closely with the Creative Lead, Project Management, Production and fabrication partners to resolve design challenges and deliver design excellence.Continuously explore emerging trends, technologies and cultural movements to keep WINK’s work innovative and relevant.

CollaborationPartner with Creative and Strategy teams to transform ideas into impactful physical experiences.Work closely with Project Management to align creative ambition with project scope, planning, budget and delivery.Collaborate across Design disciplines to create seamless brand experiences across every touchpoint.Coordinate with Production teams and external fabrication partners throughout the design development process.Present concepts confidently to clients and internal stakeholders, adapting your story to different audiences.

Creative LeadershipMentor junior designers by providing guidance, feedback and coaching.Foster a collaborative, curious and feedback-driven creative culture.Share inspiration, knowledge and best practices across the Design Studio.Encourage experimentation while maintaining strategic focus and commercial relevance.Contribute to elevating WINK’s creative craft and design standards.

Design OperationsContribute to the development of design systems, templates and studio best practices.Help improve creative processes that increase consistency, efficiency and design excellence.Build reusable design principles, material libraries and experiential frameworks across client accounts.Support the evolution of WINK’s design capabilities by introducing new methods, tools and ways of working.

Skills & ExperienceYou have:Extensive experience designing branded environments and immersive brand experiences.The ability to translate brand strategy into engaging real-world experiences.A strong understanding of visitor journeys, human behaviour and experiential storytelling.Deep knowledge of spatial planning, construction methods, fabrication techniques and production processes.Strong understanding of materiality and the ability to design within real-world constraints.Experience integrating technology, digital content and interactive elements into physical environments.Excellent conceptual thinking, capable of developing ideas from strategy through execution.Strong presentation, communication and visual storytelling skills.Excellent problem-solving abilities and confidence making creative decisions throughout the design process.A passion for architecture, design, culture, innovation and emerging technologies.The ability to collaborate effectively across multidisciplinary teams.

SoftwareYou are proficient in:Professional 3D software (Cinema 4D or equivalent).Vectorworks.SketchUp.Adobe Creative Suite.Real-time rendering software (such as Enscape, Redshift, Octane, V-Ray or Twinmotion).AI-powered design and visualisation workflows.Presentation software such as Pitch.

Why work when you could WINK? We offer:A €2,500 personal development budget as part of our WINK Academy program, because WINK has a responsibility to empower you and our collective.*A 6% pension plan and participation in the company’s profit-sharing program, recognizing your contributions to our success and securing your future.*The opportunity to create globally recognised experiential work for some of the world’s leading brands.Daily catered lunches at our eighth-floor A’DAM Tower office.Regular massages at our HQ to ensure you’re always feeling good.A colourful, international team where creativity, care and collaboration go hand in hand.Based outside the Netherlands? A relocation package is available for this role to support the successful candidate in making a smooth transition to Amsterdam.

Reporting LineStudio ReportingYou report to the Head of Design Studio for your professional development, performance, career growth and craft development within the Design Studio.Project ReportingOn projects, you work under the creative direction of the assigned Creative Lead, collaborating closely with Creative, Strategy, Project Management, Production and fellow Design disciplines to deliver exceptional brand experiences.

Are you the Senior Experiential Designer we’re looking for? Send your motivation and CV to Sebastiaan Visser-Paz at work@welcometowink.comWe carefully consider every application and therefore sometimes need a little extra time. So, if you don’t hear from us within the first three weeks (or so) of sending your application, it’s okay.

About WINKJoin the party! Our universe is a colourful collective and feel-good safe haven for everyone who values uniqueness. WINK celebrates life in all its diversity, and it is part of our mission to uphold and encourage accessibility, sustainability and representation in every meaningful way we can. We do this together. No egos. No elbows.