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inBeat Agency

Canada

Senior Performance Creative Strategist at inBeat Agency

ON-SITE SENIOR
Posted about 2 months ago
inBeat Agency logo

Company snapshot

inBeat Agency

inBeat Agency is the #1 Micro Influencer Agency in North America, specializing in blending paid media and micro influencer marketing to create measurable campaigns for over 200 online brands. With a focus on performance and content creators, inBeat hel...

Marketing & Advertising B2B SAAS
HQ
Montreal, Quebec, Canada
Team size
11-50
Founded
2018
LinkedIn

Quick Summary

Role Overview

This Senior Creative Strategist role focuses on leading creative direction and performance strategy across diverse client accounts. You will bridge the gap between data-driven insights and high-converting creative execution for paid social platforms.

Key Responsibilities

  • Lead creative strategy and messaging for multiple paid social accounts from brief to execution
  • Conduct performance research to optimize messaging based on platform data and competitor monitoring
  • Develop high-converting creative concepts grounded in consumer insights and platform behavior
  • Write and guide strong copy frameworks that influence perception and drive performance
  • Collaborate with design and media buying teams to ensure end-to-end creative alignment
  • Mentor junior creatives to elevate their execution and strategic thinking capabilities

Requirements Snapshot

  • Exceptional short-form writing ability with a strong performance-focused portfolio
  • Deep understanding of consumer behavior and social media platform algorithms
  • Proven track record of developing creative that drives measurable business results
  • Based in Canada and available to work during Eastern Time hours
  • Proficiency in interpreting performance data to inform and pivot creative strategies

Expected Impact

The successful candidate will elevate the agency's creative output by delivering data-informed strategies that significantly improve client ad performance. By mentoring junior staff and fostering cross-departmental collaboration, they will strengthen the overall creative culture and drive meaningful growth for global brands.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

About us

We’re a tight-knit team of creative, data-driven people, continuously building services & partnering with the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

 

Role

We’re looking for a Senior Creative Strategist with performance creative experience to own the creative direction and performance strategy across client accounts.

 

What You’ll Do

  • Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.

  • Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring

  • Develop high-converting creative concepts grounded in consumer insight and platform behavior.

  • Write (and guide) strong copy and frameworks that influence perception and drive performance.

  • Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.

  • Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.

  • Present creative ideas and directions to clients and internal teams with clarity and conviction.

  • Translate performance data and qualitative feedback into actionable creative improvements.

  • Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

What we’re looking for

  • Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same.

  • A strategic and creative mindset — equal parts intuitive and data-informed.

  • Deep understanding of consumer behavior, platform algorithms, and brand storytelling.

  • A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots.

  • Confident leadership and communication skills, with the ability to inspire creative teams.

  • Passion for mentoring and uplifting others — and making the work better together.

  • Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

Must haves

  • Fluency in written and spoken English is required.

  • Based in Canada and aligned with ET working hours.

  • Experience with performance creative and a data-driven creative approach.

  • A strong portfolio that showcases your thinking, copywriting, and performance creativity across short-form and visual-first content.

  • Comfort with interpreting performance data to inform creative pivots (experience with MotionApp is a plus).

  • Experience collaborating across teams and disciplines in a fast-paced environment.

Why us

  • Unlimited Time Off & Sick Days

  • Flexible working hours

  • Insurance (Covered in full by the employer)

  • RVER (QC) | RRSP (ONT)

  • Company laptop

  • 1000$ allocation for health, wellness, and home office setup (per year)

  • Open to covering WeWork 1–2 days per week

  • Fully remote (with the possibility to work from anywhere)

  • High opportunity for growth!

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