inBeat Agency

South Africa

Senior Performance Creative Strategist at inBeat Agency

ON-SITE SENIOR
Posted about 2 months ago
inBeat Agency logo

Company snapshot

inBeat Agency

inBeat Agency is the #1 Micro Influencer Agency in North America, specializing in blending paid media and micro influencer marketing to create measurable campaigns for over 200 online brands. With a focus on performance and content creators, inBeat hel...

Marketing & Advertising B2B SAAS
HQ
Montreal, Quebec, Canada
Team size
11-50
Founded
2018

Quick Summary

Role Overview

This Senior Creative Strategist role focuses on leading creative direction and performance strategy across various client accounts. You will bridge the gap between data-driven insights and creative execution to drive results on paid social platforms.

Key Responsibilities

  • Lead creative strategy and messaging for multiple paid social accounts
  • Conduct performance research to optimize messaging based on platform data
  • Develop high-converting creative concepts grounded in consumer insights
  • Write and guide strong copy frameworks that influence audience perception
  • Collaborate with design and media buying teams for creative alignment
  • Mentor junior creative staff to elevate execution and strategic thinking

Requirements Snapshot

  • Exceptional short-form writing ability and a strong creative portfolio
  • Deep understanding of consumer behavior and social platform algorithms
  • Proven track record of developing performance-first creative content
  • Ability to interpret performance data to inform creative pivots
  • Fluency in written and spoken English

Expected Impact

You will drive measurable business results for global brands by translating complex performance data into actionable creative improvements. Your leadership will elevate the team's strategic output and ensure that all creative assets are optimized for maximum engagement and conversion.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

About us

We’re a tight-knit team of creative, data-driven people, continuously building services & partnering with the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

Role

We’re looking for a Senior Creative Strategist with performance creative experience to own the creative direction and performance strategy across client accounts.

What You’ll Do

  • Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.

  • Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring

  • Develop high-converting creative concepts grounded in consumer insight and platform behavior.

  • Write (and guide) strong copy and frameworks that influence perception and drive performance.

  • Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.

  • Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.

  • Present creative ideas and directions to clients and internal teams with clarity and conviction.

  • Translate performance data and qualitative feedback into actionable creative improvements.

  • Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

What we’re looking for

  • Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same.

  • A strategic and creative mindset — equal parts intuitive and data-informed.

  • Deep understanding of consumer behavior, platform algorithms, and brand storytelling.

  • A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots.

  • Confident leadership and communication skills, with the ability to inspire creative teams.

  • Passion for mentoring and uplifting others — and making the work better together.

  • Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

Must haves

  • Fluency in written and spoken English is required.

  • A strong portfolio that showcases your thinking, copywriting, and performance creativity across short-form and visual-first content.

  • Comfort with interpreting performance data to inform creative pivots.

  • Experience collaborating across teams and disciplines in a fast-paced environment.

Why us

  • Unlimited Time Off & Sick Days

  • Flexible hours

  • Fully remote (with the possibility to work from anywhere)

  • High opportunity for growth!

Check My Fit

No credit card required