DesignJobs.World Logo

Huzzle

South Africa; Philippi...

Senior Creative Strategist at Huzzle

ON-SITE SENIOR
Posted 5 months ago
Huzzle logo

Company snapshot

Huzzle

LinkedIn

Quick Summary

Role Overview

This Creative Strategist role focuses on building and optimizing data-driven creative systems to enhance paid social performance for home improvement accounts. You will sit between performance data and creative production to diagnose results and design structured testing frameworks.

Key Responsibilities

  • Analyze account performance using metrics like CTR and hook rates
  • Diagnose creative performance based on data rather than opinion
  • Design and execute structured testing frameworks for hooks and angles
  • Write detailed production ready creative briefs for video teams
  • Develop scalable systems to shorten creative fatigue cycles
  • Extract and document winning patterns across multiple accounts

Requirements Snapshot

  • Proven experience in paid social creative strategy
  • Strong analytical skills using Meta Ads Manager metrics
  • Experience building structured creative testing frameworks
  • Ability to write detailed briefs for video production teams
  • Deep understanding of consumer psychology and buying triggers

Expected Impact

You will establish a repeatable data-backed creative engine that consistently improves cost per lead and account stability. Your work will bridge the gap between data and production to drive measurable growth across various high-growth accounts.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

About Huzzle

At Huzzle, we connect exceptional talent with leading companies across the UK, US, Canada, Europe, and Australia. Our clients range from high-growth startups to established digital brands across SaaS, eCommerce, MarTech, FinTech, and online services. Unlike traditional outsourcing agencies, we place you directly with a client where you are hired in-house as a valued team member.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We’re hiring a Creative Strategist (remote sales & marketing role) to build and optimize a data-driven creative system that improves paid social performance across multiple home improvement accounts.

This is a high-impact, performance-led role sitting between performance data and creative production. You will not manage ads or edit videos—instead, you will diagnose performance, design structured creative tests, and develop scalable frameworks that consistently improve CPL and account stability.

This role is ideal for someone experienced in remote paid social jobs, Meta ads creative strategy, and performance marketing systems.

Key Responsibilities

  • Analyse performance across multiple accounts using metrics such as CTR, hook rate, thumb stop rate, watch time, frequency, and CPL trends
  • Diagnose why creatives succeed or fail based on data—not opinion
  • Design and execute structured creative testing frameworks (hooks, angles, CTAs, formats)
  • Identify emotional drivers (esteem, safety, status, transformation) behind high-performing ads
  • Write detailed, production-ready creative briefs for video teams
  • Develop scalable systems to shorten fatigue cycles and improve consistency
  • Continuously iterate creatives based on performance insights and testing results
  • Extract and document winning patterns across multiple accounts and industries
  • Collaborate with media buyers and production teams to align strategy with execution
  • Build and maintain a repeatable, data-backed creative engine
  • Must-Have Skills & Experience
    • Proven experience improving paid social performance through creative strategy
    • Strong analytical ability with hands-on experience using Meta Ads Manager metrics
    • Experience building structured creative testing frameworks
    • Ability to clearly explain why an ad works or fails using data
    • Experience writing detailed creative briefs for video production teams
    • Strong understanding of consumer psychology and buying triggers
    • Ability to identify patterns across multiple accounts, not just single brands
    • Clear, structured communication skills
    • High ownership mindset and accountability for performance outcomes
    • Tools: Meta Ads Manager, Google Sheets, Notion, AI tools (ChatGPT, Claude)
    • Internal creative testing frameworks
  • Nice-to-Have
    • Experience in performance marketing agencies (especially home improvement or local services)
    • Familiarity with market sophistication & awareness levels
    • Experience working in high-volume creative environments
    • Knowledge of first-party data and creative-led targeting strategies
    • Experience using tools such as Notion, Google Sheets, ChatGPT, Claude
    • Ability to develop unique mechanisms and differentiated messaging angles
  • Fully Remote: Work from anywhere with international teams
  • Peer Community: Connect with high-performing professionals in our network
  • Ongoing Support: Receive guidance from Huzzle before and after placement
  • Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals
View Original Job Post

Similar roles you might like

Check My Fit

No credit card required

Sign in with Google to start instantly