Huzzle

South Africa; Philippi...

Senior Creative Strategist

ON-SITE SENIOR

Posted 4 months ago

Quick Summary

Role Overview

This Creative Strategist role focuses on building and optimizing data-driven creative systems to enhance paid social performance for home improvement accounts. You will sit between performance data and creative production to diagnose results and design structured testing frameworks.

Key Responsibilities

Analyze account performance using metrics like CTR and hook rates
Diagnose creative performance based on data rather than opinion
Design and execute structured testing frameworks for hooks and angles
Write detailed production ready creative briefs for video teams
Develop scalable systems to shorten creative fatigue cycles
Extract and document winning patterns across multiple accounts

Requirements Snapshot

Proven experience in paid social creative strategy
Strong analytical skills using Meta Ads Manager metrics
Experience building structured creative testing frameworks
Ability to write detailed briefs for video production teams
Deep understanding of consumer psychology and buying triggers

Expected Impact

You will establish a repeatable data-backed creative engine that consistently improves cost per lead and account stability. Your work will bridge the gap between data and production to drive measurable growth across various high-growth accounts.

This summary was generated from the original job posting (AI-assisted, human-reviewed).
For full details, see the description below.

Job Description

About Huzzle

At Huzzle, we connect exceptional talent with leading companies across the UK, US, Canada, Europe, and Australia. Our clients range from high-growth startups to established digital brands across SaaS, eCommerce, MarTech, FinTech, and online services. Unlike traditional outsourcing agencies, we place you directly with a client where you are hired in-house as a valued team member.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We’re hiring a Creative Strategist (remote sales & marketing role) to build and optimize a data-driven creative system that improves paid social performance across multiple home improvement accounts.

This is a high-impact, performance-led role sitting between performance data and creative production. You will not manage ads or edit videos—instead, you will diagnose performance, design structured creative tests, and develop scalable frameworks that consistently improve CPL and account stability.

This role is ideal for someone experienced in remote paid social jobs, Meta ads creative strategy, and performance marketing systems.

Key Responsibilities

Analyse performance across multiple accounts using metrics such as CTR, hook rate, thumb stop rate, watch time, frequency, and CPL trends
Diagnose why creatives succeed or fail based on data—not opinion
Design and execute structured creative testing frameworks (hooks, angles, CTAs, formats)
Identify emotional drivers (esteem, safety, status, transformation) behind high-performing ads
Write detailed, production-ready creative briefs for video teams
Develop scalable systems to shorten fatigue cycles and improve consistency
Continuously iterate creatives based on performance insights and testing results
Extract and document winning patterns across multiple accounts and industries
Collaborate with media buyers and production teams to align strategy with execution
Build and maintain a repeatable, data-backed creative engine

Must-Have Skills & Experience

Proven experience improving paid social performance through creative strategy
Strong analytical ability with hands-on experience using Meta Ads Manager metrics
Experience building structured creative testing frameworks
Ability to clearly explain why an ad works or fails using data
Experience writing detailed creative briefs for video production teams
Strong understanding of consumer psychology and buying triggers
Ability to identify patterns across multiple accounts, not just single brands
Clear, structured communication skills
High ownership mindset and accountability for performance outcomes
Tools: Meta Ads Manager, Google Sheets, Notion, AI tools (ChatGPT, Claude)
Internal creative testing frameworks

Nice-to-Have

Experience in performance marketing agencies (especially home improvement or local services)
Familiarity with market sophistication & awareness levels
Experience working in high-volume creative environments
Knowledge of first-party data and creative-led targeting strategies
Experience using tools such as Notion, Google Sheets, ChatGPT, Claude
Ability to develop unique mechanisms and differentiated messaging angles

Fully Remote: Work from anywhere with international teams
Peer Community: Connect with high-performing professionals in our network
Ongoing Support: Receive guidance from Huzzle before and after placement
Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals

View Original Job Post

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