Role Overview

The Senior Programmatic Marketing Manager - Creative Strategy will be responsible for driving key consumer activations and implementing a data-driven creative strategy. This role involves collaborating with market stakeholders to understand local insights and applying them to full-funnel marketing campaigns across 15 global HelloFresh entities. The ideal candidate is a strategic thinker with a hands-on approach and a strong performance marketing and experimentation mindset.

Key Responsibilities

• Act as the creative lead and main point of contact for Display & Video creative strategy across platforms.
• Develop creative experimentation and performance analysis frameworks.
• Conduct regular audits of creative strategies across different markets.
• Own the full creative testing and performance analysis strategy, from hypothesis creation to optimization.
• Drive and develop new creative initiatives, including testing new content formats and creator-led collaborations.
• Translate performance data into actionable recommendations for creative development.

Requirements Snapshot

• 6+ years of professional experience in programmatic advertising or related digital marketing roles.
• 2+ years of previous strategy development and deployment in digital marketing.
• Excellent knowledge and skills in Google Sheets and Slides for report creation.
• Understanding of various digital marketing disciplines (display, OTV, SEO, PPC, etc.).
• Excellent communication and interpersonal skills.

Expected Impact

The Senior Programmatic Marketing Manager will be instrumental in scaling acquisition and conversion metrics for the programmatic channel by optimizing creative strategies and driving innovative initiatives. Their work will directly impact consumer activations and contribute to the overall growth and brand communication efforts of HelloFresh across its global entities.

Why Apply

• Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
• Immerse yourself in a diverse global community of over 90 nationalities.
• Benefit from a competitive compensation package with perks like subsidized pension, relocation support, and a hybrid working model.