The Senior Loungewear Designer is responsible for leading the end-to-end design vision, development, and execution of commercially successful, brand-right loungewear collections. As loungewear represents a strategic growth pillar for Hunkemöller, this role plays a critical part in elevating the category, defining its aesthetic direction, and driving business performance. This position combines advanced creative leadership, deep consumer understanding, and strong commercial acumen to translate brand strategy into innovative, trend-relevant, and high-performing product.
As a senior member of the design team, this role not only owns key product areas but also mentors designers, influences cross-functional stakeholders, and contributes to the long-term evolution of the brand’s product offering.
Key Accountabilities
Category Leadership & Product Ownership
Lead the design and development of the loungewear category from concept to final executionDefine seasonal direction and ensure cohesive, elevated collections across all dropsDeliver innovative designs that balance creativity, comfort, functionality, and commercial viabilityOwn category performance, ensuring alignment with price architecture, margin targets, and business goalsIdentify opportunities for category growth, new product concepts, and innovation
Consumer, Trend & Market Insight
Drive deep understanding of the Hunkemöller customer, with a focus on lifestyle, comfort, and evolving homewear trendsTranslate macro trends, cultural insights, and competitive analysis into forward-looking product concepts* Monitor sell-through, customer feedback, and competitor activity to continuously refine design directionAnticipate shifts in the loungewear market and position the brand ahead of trends
Brand DNA & Creative Direction
Act as a key guardian and evolver of Hunkemöller’s brand identity within the loungewear categoryLead the creation of seasonal narratives, mood boards, and design conceptsElevate storytelling through cohesive collections that resonate emotionally with the customerEnsure consistency and innovation across materials, silhouettes, colors, and detailing
Commercial & Strategic Impact
Design with a strong understanding of commercial drivers including margin, volume, and sell-throughPartner closely with Buying and Merchandising to align product strategy with business objectivesUse data, insights, and post-season analysis to optimize future collectionsBalance long-term brand building with short-term trading opportunities
Cross-Functional Leadership & Influence
Lead collaboration across Design, Buying, Technical Development, Sourcing, and MarketingClearly communicate vision, concepts, and design intent to stakeholders at all levelsInfluence decision-making to ensure alignment on product direction and executionMentor and support junior designers, fostering a high-performing and creative team environment
Design Execution & Technical Excellence
Deliver high-quality sketches, technical drawings, and detailed product specificationsOversee fit sessions and ensure excellence in fit, comfort, and constructionLead fabric, trim, and color development in alignment with category directionEnsure all products meet quality standards and reflect premium design execution
Speed, Agility & Process Leadership
Operate effectively within fast-paced seasonal calendars and multiple product dropsRespond quickly to trading performance and emerging opportunitiesDrive continuous improvement in design processes, tools, and ways of working*Champion efficiency while maintaining high creative standards
Required Experience & Skills
Minimum 8+ years of experience in fashion design, with strong experience in loungewear, intimates, or adjacent categoriesProven track record of owning and growing a product category in a commercial fashion environmentStrong portfolio demonstrating creative leadership, innovation, and commercial successDeep expertise in:Product construction, fabrics, and garment engineeringTrend forecasting and consumer behaviorEnd-to-end product development processesStrong understanding of the balance between brand storytelling and commercial performanceExperience working in a fast-paced, international retail or omni-channel environmentExcellent communication, presentation, and influencing skillsExperience preffered in CLO3D and AI mindset, Adobe Creative Suite and PLM systems
What We Offer
25 days of annual leave, with the option to buy or sell up to 4 additional daysHybrid work model, combining office and remote workingPossibility to work from abroad for up to 2 weeks per yearAn international work environment, working with teams across different countriesTravel allowance to support commuting costsAccess to the Hunkemöller Academy for professional development25% employee discount on all Hunkemöller products
Please note: We take care of our recruitment directly at Hunkemöller. For this reason, we kindly ask agencies not to reach out, and applications sent by email cannot be considered. If you’re interested in this role, we’d love to receive your application via our official career channels.
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