About WON
WON is building the next generation of AI transformation for enterprise organizations. We are not another AI tools vendor. We build AI-native systems, combined with deep human judgment and category expertise, that fundamentally change how our clients operate, make decisions, and serve their customers.
Within that, our design practice works with premium DTC and ecommerce brands doing $50M to $500M+ in revenue: brands with strong products and strong followings that are still leaving growth on the table. We are not a “make it pretty” agency, and we are not another CRO shop running button tests. We combine deep behavioral insight with quantitative truth, then ship exceptional work fast, and we are building the AI-native systems that let us do it at a pace and scale traditional design teams cannot match.
AI powers our systems. Taste powers our design. The two compound each other: automation gives you the speed, and your judgment decides what is actually good.
This role reports to the VP of Design and works within the design roadmap they set.
What You’ll Own
End-to-end execution of high-conversion experiences, full customer journey redesigns, and high-performance growth creative, scoped by the design roadmap and delivered in close collaboration with the VP of DesignThe WON design standard: clean, premium, behavior-driven, detail-obsessed, and fast to shipAdoption of WON's AI-native design systems, including Claude Design and Figma MCP, to move from concept to shippable work fasterAutomated asset creation built on our Figma component libraries, so variations and scale stop being manual workContributing to the expansion of WON’s design agents and workflows, flagging what should be automated next
How Success Is Measured
Conversion and AOV move measurably on the experiences you touchCustomers move further through the funnel because of design decisions you madeHigh-quality design ships fast, with less time lost between concept and productionComponent libraries and AI-assisted workflows reduce manual design work over time, not just for you but for the whole teamYour work becomes the most reliable design output at WON, the standard new hires are measured against
Key Responsibilities
Design high-conversion sites and landing pages that still feel premium, the kind that belong in the top 1%Design the full customer journey: acquisition landing flows, onboarding, collection architecture, PDP storytelling, cart and checkout, retention and member UXDesign growth creative: paid social landing pages, advertorials, quiz flows, product education, bundles and upsell, offer frameworks that feel intentional, not desperateBuild and maintain component libraries and design systems that scale across brands and campaignsUse Claude Design, Figma MCP, and automated asset generation to reduce production time without reducing qualityContinuously evaluate your own workflow and flag what should be turned into a repeatable system or agentPresent work with conviction, backed by session replays, cohort behavior, and voice of customer
Must-Have:
5+ years in digital design, agency or in-houseStrong ecommerce / DTC experienceA portfolio of modern, premium work, not template-drivenMastery in FigmaStrong typography instincts, real onesTaste that holds up under scrutiny: you can articulate why a design decision is right, not just that it feels rightComfortable being measured by impact, not just outputFamiliarity with AI design tools such as Claude Design or Figma MCP, or genuine interest in building them into your workflow
Nice-to-Have:
Designed for high-end brands (beauty, apparel, wellness, premium food)Experience working within Shopify ecosystemsBuilt component libraries and design systems from scratchContributed to CRO programs that produced measurable performance gains
Portfolio / Proof of Work Expectation
We Value
Modern, premium design work, not template-drivenEvidence your design decisions moved a real metric: conversion, AOV, or funnel progressionSystems thinking: component libraries and reusable frameworks, not just one-off screensComfort presenting and defending design decisions with data
How We Work / Culture
Design is treated as a growth system, not a decoration functionInsights come first: every decision is grounded in customer behavior and tied to KPIsAI and automation are used to eliminate manual production work, not to replace judgmentHigh clarity, ownership, and craft are core values: work ships fast instead of dying in Figma
Why Join WON
Build design systems that move revenue for brands doing $50M to $500M+ in revenueWork at the intersection of design, behavioral insight, and AI-native workflowsHigh ownership over execution, with a clear roadmap and a VP of Design invested in your growthCollaborate with a founder-led team with taste and urgency, and full access to the truth: session replays, cohort data, voice of customerHelp build the AI design systems, including Claude Design, Figma MCP, and automated component workflows, that define how WON designs at scale
If you want to be a career designer, this probably isn’t for you. If you want to become an elite operator-designer who builds work that changes brands and makes numbers move, we’d love to meet you.
Check My Fit
