Step into a role where the stakes are real and the impact is immediate. You’ll be the architect behind the ad engine powering a $30M+ digital education and software ecosystem, an operation that’s grown from a small coaching program into a global platform helping beginners launch digital product businesses. Now, they’re pulling every piece of their growth machine in-house, and you’ll be the creative force driving it.
Your mandate: push past the current $1M/month ad spend plateau, outsmart creative fatigue, and build a relentless testing system that can scale to $100K/day without breaking ROAS discipline. This is a role for someone who knows how to turn insight into performance and creative volume into revenue.
This is a fully remote, full-time contractor role.
WHAT’S IN IT FOR YOUTotal Autonomy: You are expected to propose and lead ideas, building the in-house ad machine from the ground up to replace external agency reliance.Direct Impact: Work directly with the Founder and Head of Marketing to scale a company currently valued at $21.5M toward a $100M valuation.Path to Leadership: Clear trajectory to become a Creative Director or CMO as you build and lead your own internal team of editors and designers.High-Performance Culture: Work in an environment that eliminates unnecessary meetings and focuses entirely on speed, execution, and helping clients win.Remote Flexibility: Enjoy a fully remote work environment that prioritizes results over desk time.Competitive Compensation: Monthly base salary plus performance-based bonuses tied to winning ad creatives.Real Upside: After 90 days, exceptional performers transition to profit share — becoming true business partners, with top earners on our team making $200-300K/year after factoring in all business costs and overhead.
WHAT YOU’RE GETTING INTOTransition all creative strategy from an external agency to an internal powerhouse, acting as the "CEO" of the creative department to eliminate scaling bottlenecks.Scale daily ad spend by engineering winning creatives that break through the current $30k–$40k/day plateau and consistently reach $100k/day.Increase creative output from 15 per week to a high-velocity engine of 30–50+ unique concepts and variations weekly.Engineer ROAS-positive creative by maintaining a minimum 1.2x front-end ROAS on a webinar funnel, with a target of 2x+ ROAS to ensure backend profitability.Leverage a cutting-edge AI stack, including Higgsfield, Kling 2.0, and Nano-banana to rapidly produce AI UGC and iterate on competitor-winning angles.Research and write hooks, scripts, and angles that outperform existing founder-led formats and diversify the brand's winning creative library.Perform deep-dive data analysis on performance metrics to kill losing concepts fast and double down on winning iterations based on clear KPI triggers.Hire and manage an in-house team of video editors, graphic designers, and project managers to support scaling objectives.Continuously study competitors and market trends to ensure messaging remains the gold standard in the digital education and software space.
WHO YOU AREYou have scaled campaigns to $100K/day in ad spend, or led a team that built and executed an ad machine achieving $3M+/month consistently.You have strong direct-response experience in e-commerce, info products, or affiliate/performance marketing, with a proven ability to generate winning creatives.You are an AI-first creative, skilled with tools like Higgsfield, Kling 2.0, Nano-banana, and capable of producing high-volume UGC and video content.You combine a strategic creative mindset with practical execution, crafting copy, hooks, and angles that scale while hitting strict ROAS targets.You execute quickly, take extreme ownership, and focus relentlessly on solving problems rather than pointing them out.Resourcefulness/Scrappiness - you can come “batteries included” and just with you (without relying on editors or designers), make winner ads end to end yourself as an individual contributor.
Bonus if you also bring:Ability to write full word-for-word VSL scripts for AI avatar, actor-read, or voiceover + b-roll formats - faceless-first, production-ready, no founder presence required.Comfortable owning funnel conversion narrative end-to-end and iterating based on live performance data.Background in media buying for Meta.
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