Welltech

Kropyvnytskyi

Senior Creative Producer

REMOTE SENIOR
Posted 9 months ago

Quick Summary

Role Overview

Welltech is seeking a Senior Creative Producer to join their evolving marketing team. This role involves developing and implementing creative strategies for various ad networks, driving creative innovation, and managing the full production cycle of creatives. The ideal candidate will be an expert in generating impactful concepts and collaborating across disciplines.

Key Responsibilities

  • Proactively contribute to and develop marketing creative strategy for ad networks like Facebook, TikTok, and Google.
  • Generate user-centric creative ideas and write briefs that align with strategy.
  • Analyze UA results and creative performance to identify areas for improvement.
  • Manage the end-to-end production of creatives, from concept to implementation.
  • Conduct market research and competitor analysis to inform innovative solutions.
  • Provide feedback and best practices to the team, acting as a mentor.

Requirements Snapshot

  • Minimum 3 years of experience as a Creative Producer or similar role.
  • Proven excellence in ideation and execution across Meta, TikTok, and Google ad networks.
  • Experience in creating UGC, storytelling content, and persuasive direct response communications.
  • Strong background in performance marketing driven by insights and analytics.
  • Excellent project and time management skills.

Expected Impact

The Senior Creative Producer will be instrumental in elevating Welltech's marketing creative output, leading to improved user acquisition metrics and a stronger brand presence across key digital platforms. Their work will directly contribute to the company's mission of improving global health and wellness through innovative app solutions.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

Who Are We?

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.

What We're Looking For

As our marketing team continues to evolve, we are looking for a Senior Creative Producer to join us. If you're an expert in generating impactful concepts, collaborating across disciplines, and driving creative innovation, we want to hear from you.

Key Responsibilities:

Strategic support

  • Proactively help to improve and develop marketing creative strategy with further implementation across a variety of ad networks (Facebook, TikTok, Google).

  • Translate insights into actions that resonate with our target audience.

  • Innovate using new tools, frameworks and methodologies to enhance creative output.

Creative excellence

  • Generate fresh and user-centric creative ideas that are highly relevant to the strategy. Write briefs.

  • Analyze UA results and creatives’ performance in order to improve metrics.

  • Conduct consistent market research and competitor analysis to extract industry trends and insights. Apply this knowledge to drive innovative and effective solutions.

  • Give constant feedback and share best practices with the team. Act as a mentor for less experienced teammates.

Strong management

  • Manage full-cycle creatives’ production: from idea to final implementation. Act as a leader who motivates the team to achieve the best possible result within the project.

  • Plan and coordinate your own workload, prioritize tasks and goals.

  • Collaborate closely with cross-functional departments to optimize processes and amplify operational efficiency.

Required professional skills:

  • Minimum 3 years of relevant experience as a Creatives Producer or similar position.

  • Excellence in ideation and execution across diverse ad networks: Meta, TikTok and Google.

  • Experience in creating user-generated (UGC) and storytelling content and writing persuasive direct response communications.

  • Outstanding skills in generating creative concepts that regularly outperform the benchmarks, coupled with a proven track record of consistently achieving marketing KPIs.

  • Strong background in performance marketing that is driven by insights and analytics.

  • Excellent project and time management skills.

  • Empathetic team development skills that foster both individual growth and teamwide success.

  • Experience in presenting work with confidence and elegance. Ability to clarify underlying reasoning behind creative choices within a broader context.

  • Open and effective communication aimed at building trust with various stakeholders.

  • Operate autonomously and proactively.

  • Upper-intermediate or advanced English level.

Additional qualities that may be helpful:

  • Knowledge of the specifics of Instagram Reels, YouTube Shorts or TikTok’s algorithm, features, and trends is a plus.

  • Ability to utilize AI tools like Midjourney, ChatGPT, etc., for creating and iterating ads.

  • Profound awareness of trends within the health and fitness vertical. 

  • Experience with subscription-based applications and mobile advertising market. 

  • A genuine passion for wellness and health tech.

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro

Check My Fit

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