Principal Product Designer at True Link Financial

The role

True Link is seeking a Principal Product Designer to join a lean, senior product team as a high-impact individual contributor. You will lead design for core business lines and drive customer research initiatives to improve financial solutions for vulnerable populations.

What you'll do

• Lead end-to-end product design for the Card Platform and mobile UX iterations
• Support design needs for the Trust and Invest business lines
• Proactively conduct customer interviews and usability tests to generate insights
• Advocate for the user perspective in cross-functional discussions with leadership
• Collaborate with product managers and engineers to shape strategic requirements
• Maintain design coherence across the product suite using existing patterns

What you'll bring

• At least eight years of experience in product design roles
• Strong background in leading research and insight generation independently
• Experience designing for complex products with multiple user types
• Proven ability to work effectively in lean and senior team environments
• Familiarity with fintech or regulated product environments is preferred

Your impact

You will play a strategic role in shaping the user experience for millions of underserved individuals by translating customer insights into actionable design decisions. Your work will directly influence the growth of core business lines and ensure the product remains a trusted financial tool for caregivers and vulnerable populations.