Creative Strategist – DTC Home Decor (MMCS001)Find winning angles. Develop creative that sells. Drive profitable growth.
Job OverviewWe’re looking for a self-driven Creative Strategist to own the creative concept pipeline for an established eight-figure DTC home decor brand.Your focus is developing performance-driven video concepts, scripts, and creative briefs that help our media buying team scale customer acquisition. You’ll research customers, analyze ad performance, identify new opportunities, and turn insights into concepts worth testing.We value creative quality, commercial impact, and ownership over concept volume. You won’t wait for briefs. You’ll identify what the team should test next.
Key ResponsibilitiesDevelop original, testable creative concepts across customer angles, hooks, formats, products, and awareness levels.Write direct-response video concepts and scripts for AI-generated, UGC-style, motion, and other relevant formats.Create clear briefs with hooks, messaging, visual direction, references, scripts, and testing hypotheses.Research customer desires, objections, buying triggers, competitors, emerging trends, and successful brands outside the home decor category.Analyze creative performance to understand why ads win or lose and identify the next opportunities.Iterate on winning ads, angles, and concepts to improve performance.Use AI tools extensively for research, ideation, scripting, creative variations, and production workflows.Collaborate with media buyers, designers, editors, and the marketing team.Review creative promptly to keep production and testing moving.Challenge existing assumptions and recommend new approaches backed by research and performance data.
What Success Looks LikeYour concepts introduce new opportunities the team would not have identified otherwise.Winning creative drives profitable customer acquisition and supports paid acquisition growth.Creative decisions are based on customer insights, testing, and performance data.Successful concepts are identified quickly and developed into effective iterations.Creative briefs are clear, actionable, and ready for production.You independently maintain momentum without waiting for direction or reminders.Five exceptional concepts are worth more than ten mediocre ones. We care about originality, speed, execution, and measurable commercial results.
Required ExperienceProven creative strategy experience with DTC or e-commerce brands.A portfolio demonstrating winning paid social ads, concepts, scripts, or campaigns.Evidence of breakthrough creative performance, including ads that have generated at least $1,005 in ad spend or demonstrated meaningful scale and results.Strong direct-response video advertising and customer psychology knowledge.Ability to develop compelling hooks, angles, claims, and creative hypotheses.Working knowledge of CPA, conversion rate, ROAS, and ad spend.Experience using performance data to guide creative decisions.Strong independent research, written and spoken English, and execution skills.Confidence using AI tools as part of your everyday creative workflow.Ability to work independently and deliver high-quality work quickly.Experience with home decor, furniture, home goods, or lifestyle brands is a plus. We prioritize demonstrated performance and strategic thinking over job titles.
Tools & EnvironmentYou should be comfortable working with:AI research, reasoning, image, and video generation toolsPaid social advertising platforms and performance dataFigma and/or CanvaSlack, Google Meet, and Google WorkspaceCreative production and workflow toolsYou don’t need to know every tool already. We value people who learn quickly and use AI to improve creative quality and productivity.
Compensation & BenefitsCompensation: $3,000–$7,000 USD per month, depending on experience and resultsPerformance-based bonuses tied to winning creative and ad-spend milestonesFull-time freelance remote position, approximately 30–40 hours per weekWorking hours aligned substantially with 9:00 AM–5:00 PM Amsterdam timeDirect ownership of creative strategy for an established eight-figure DTC brandOpportunity to experiment with AI creative workflows and grow into broader marketing or leadership responsibilitiesThis role requires focused involvement in one brand rather than splitting attention across multiple client engagements.
Who Thrives in This Role?You are creative, commercially minded, curious, fast, outspoken, and independent. You proactively research customers and markets, communicate your thinking, defend ideas with evidence, and take ownership from initial insight through testing.This role may not be a fit if you need detailed daily instructions, focus primarily on static creative, prioritize quantity over quality, avoid performance data, rely only on direct competitor research, or need frequent reminders to keep work moving.
Hiring ProcessApplication → Portfolio and Results Review → TALO Interview → Client Interview → Practical Creative Strategy Task → OfferThe practical task will assess how you research a product and its customers, identify promising angles, and develop concepts that could realistically drive purchases.Apply NowIf you’ve developed creative strategy for DTC brands and can demonstrate measurable results, we want to see your work.
Application link: https://www.orgboard.co/jobs/f7413f7c084848aca238655411bf1216?src=linkedin_recruiterDue to application volume, only shortlisted candidates will be contacted.We’re not hiring someone to wait for creative briefs. We’re hiring the person who finds the ideas worth briefing.
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