eComm Performance Web DesignerLocation: Remote — European time zones preferredRole Type: Full Time · Independent Contractor
Team: DesignOwn the storefront. Design for conversion. Keep raising the standard.
Job SnapshotWe’re on track to become a €30M brand, and we’re looking for an eComm Performance Web Designer to own the visual and UX experience across our DTC storefronts.You’ll design PDPs, landing pages, conversion-focused test variations, and broader site experiences with one goal: making the site look premium while improving how it performs.This isn’t a role for someone who simply makes pages look good. You need to understand how design influences conversion and sales.You’ll work in a tight performance pod alongside a CRO Specialist and Developer, moving quickly from hypothesis → design → build → live test.You’ll also own the broader design standard of the storefront, continuously identifying opportunities to improve the site.
About the CompanyWe’re a fast-growing Italian skincare brand for men, formulated in an Italian lab and sold DTC across Italy and the US.We combine Italian product heritage with the speed and ambition of a high-growth DTC business.Our growth:700% year-over-year growth200,000+ satisfied customersBest seller on Amazon Italy in our category4.5 average Trustpilot rating across 1,000+ reviews30%+ repeat purchase rateOn track for €30M this yearBootstrapped and profitableTwo founders run the company, allowing strong ideas to move quickly from conversation to execution.
The RoleYou’ll own the customer experience from the moment someone lands on our site to the moment they buy.That includes:Designing landing pages around current ad angles and audiencesTurning CRO hypotheses into testable experiencesImproving PDPs and conversion journeysElevating the visual standard of the storefrontCreating page-specific visual assets when neededDelivering clean, developer-ready Figma filesOur Art Director sets brand guidelines. Our CRO Specialist defines what we need to test. Our Developer builds what you design.You own making the experience beautiful, commercially effective, consistent, and ready to build.
Key ResponsibilitiesYou’ll be accountable for:Turning CRO hypotheses into high-performing page designs from hypothesis → Figma → development → live testDesigning landing pages that connect directly with active ads, audiences, and messagingContinuously improving PDPs, UX, hierarchy, trust, product education, and conversion journeysLeading the visual refresh of the storefront into a premium, modern, cohesive experienceProducing page-specific visual assets while following the existing brand systemCreating clean Figma files and developer-ready handoffsProactively identifying weak, outdated, or inconsistent experiences and improving themThis is ownership of the performance and quality of the storefront, not simply completing design tickets.
What Success Looks LikeYou’re succeeding when:Landing pages can be designed and shipped quickly enough to support paid acquisitionCRO hypotheses become polished, test-ready designs without design becoming the bottleneckPDPs clearly connect customer intent with the right product story, proof, and buying journeyThe storefront becomes more premium, cohesive, modern, and conversion-focusedNew pages and experiments remain on-brand while moving quicklyDeveloper handoffs require minimal back-and-forthYou proactively improve the site rather than waiting for requests
The standard is simple: the site should never stop getting better.Required ExperienceYou should have:Proven experience designing eCommerce landing pages, PDPs, and conversion-focused websitesA portfolio showing strong visual design and conversion thinkingExperience owning or significantly shaping a website end-to-endStrong understanding of customer psychology, hierarchy, messaging flow, mobile UX, trust, product education, and purchase journeysA strong premium visual eye and ability to maintain brand consistencyExperience working with CRO, growth, or performance teamsAbility to work quickly without sacrificing qualityStrong ownership, organisation, and communicationExcellent Figma skills and experience creating developer-ready designsExperience in beauty, skincare, supplements, or another fast-moving DTC category is strongly preferred.Italian is useful but not required. Localisation is handled separately.
Tools & Environment
Primary design tool: FigmaYou’ll collaborate closely with:CRO SpecialistDeveloperArt DirectorGraphic DesignerGrowth & Acquisition TeamWe’re remote, fast-paced, highly accountable, and low-bureaucracy.We expect you to own your area, communicate clearly, and keep projects moving without constant supervision.
Compensation & Benefits$2,500–$5,000/month, based on experienceFully remoteFlexible working hoursEuropean time zones preferredIndependent contractor arrangementDirect exposure to a rapidly scaling international DTC brandSmall team with fast decision-makingMeaningful ownership and autonomyStrong work gets shipped without unnecessary approval cycles
Hiring ProcessPortfolio Review — We’ll assess your eCommerce work and how you think about design and conversion.Interview with HOD or Co-Founder — Focused on your experience, ownership, and approach to performance design.Paid Trial Task — A practical opportunity to demonstrate your approach.Final Interview with Co-FounderOffer
Who Thrives HereYou’ll thrive if you care equally about how something looks and how it performs.You move quickly while still noticing the details. You can work within a brand system without needing every decision made for you.You understand that great eCommerce design is collaborative, but you still take full ownership of your work.
You naturally notice when a page feels dated, inconsistent, unclear, or underdeveloped, and your instinct is to improve it.Most importantly, you understand that beautiful and high-converting are not competing goals.
Who Will StruggleThis probably isn’t the right role if you:Primarily come from brand, editorial, or general graphic design with limited eCommerce experienceCan make beautiful websites but can’t explain why a design should improve conversionNeed lengthy briefs or constant direction before startingPrefer long design cycles and multiple approval roundsSee CRO variations as minor production workWait for someone else to identify what needs improvingStruggle to maintain quality when priorities move quickly
ApplyIf you’ve designed eCommerce experiences that look premium, move fast, and sell, we want to see them.
Application Form:https://forms.gle/z4DiAQU82CeQuX4P9Show us more than polished visuals. Show us that you understand why the design works.We’re not hiring someone to decorate the storefront.We’re hiring someone to make it perform.
Due to the volume of applications, only shortlisted candidates will be contacted.
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