Creative Strategist at Prosana

Creative Strategy at scale isn’t about guesswork, it’s about speed, precision, and relentless iteration.

We’re partnering with a fast-scaling kitchen brand on track to surpass $100M in revenue across Meta, AppLovin, YouTube, and more. They're looking for a Creative Strategist who can turn data into direction, and direction into high-performing assets.

If you live and breathe DTC, obsessively track what's working across the industry, and thrive in high-velocity environments where performance is the only truth that matters then this is your lane.

This is a fully remote, full-time contractor role.

WHAT’S IN IT FOR YOUGlobal Impact: Join a brand on a clear path to $100M+ in revenue across multiple global channels.Full Ownership: Full autonomy to propose and prioritize creative ideas across the entire product line.Rapid Growth: Clear path to Head of Creative for top performers.Performance Upside: Base salary supplemented by monthly bonuses tied directly to creative impact and revenue.Speed of Execution: See your ideas tested and scaled within days, not months.Budget & Scale: Resources to test 10+ unique concepts every week.Remote-first: Work fully remote from anywhere in a compatible timezone.

WHAT YOU’RE GETTING YOURSELF INTOOwn the entire creative lifecycle for your assigned product lines — from initial ideation to final asset.Direct a dedicated team of video editors and graphic designers to execute high-performing content.Maintain a high-velocity testing framework, launching a minimum of 10 unique concepts every week.Write clear, insight-driven briefs for hooks, angles, and UGC direction that prioritize conversion over aesthetics.Oversee ad copy — you'll be responsible for the copy direction on ads until a dedicated copywriter is in place.Review weekly performance metrics with media buyers to turn CPA and MER data into actionable creative iterations.Develop winning assets tailored for Meta, AppLovin, YouTube, and NewsBreak.Use tools like Atria, Upspring, and Volume to analyze performance and guide creative decisions.Stay obsessively on top of DTC industry trends, competitor strategies, and what's scaling across the broader ecommerce space.Full decision-making power to propose and prioritize ideas that hit revenue goals.Full-time commitment - this role requires full exclusivity.

WHO YOU AREYou have 3+ years of experience in performance creative or creative strategy within DTC/e-commerce - ideally from a 7- or 8-figure brand.You don't just make content that looks good. You make content that performs.You can turn product insights into strong creative angles through clear, compelling briefs.You're data-literate and use metrics like CTR, hook rate, thumb-stop, and CVR to guide decisions, not gut feel alone.You've directed and briefed a creative team of video editors, graphic designers, and UGC creators and know how to get the best output without micromanaging.You're familiar with Meta, AppLovin, YouTube, and NewsBreak as performance channels.You're comfortable with creative analysis tools such as Atria, Upspring, or Volume.You move fast, think fast, and operate without needing constant direction.You take full ownership of results and hold yourself accountable to performance goals.You're always plugged into what's happening in DTC - tracking competitors, spotting trends, and bringing those insights back to the team without being asked.