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Prosana

EMEA (Remote)

Creative Strategist at Prosana

REMOTE MID
Posted about 16 hours ago
Prosana logo

Company snapshot

Prosana

At Prosana, we help small company owners move away from working IN the business to working ON the business, and help teams with recruitment and growing their teams. We've repeatedly seen that businesses grow at least three times faster with the right o...

B2B Consulting & Professional Services SAAS Technology
HQ
Vilnius, Vilnius County, Lithuania
Team size
1-10
Founded
2020
LinkedIn

Quick Summary

Role Overview

This is a full-time remote contractor position for a senior creative strategist at a rapidly growing health DTC brand. The role focuses on developing high-converting creative concepts and long-form copy to help scale the business from a 30 million dollar run rate to 50 million dollars.

Key Responsibilities

  • Write long-form static and advertorial-style direct response copy as a core daily output
  • Manage the full concept pipeline from initial research and briefing to testing and iteration
  • Monitor competitor ad libraries to identify successful trends and creative strategies
  • Brief designers and editors on creative execution and provide detailed reviews of their work
  • Analyze performance data in Meta Ads Manager to track concepts against CPA and MER targets
  • Develop and pitch original creative angles and offers for the brand roadmap

Requirements Snapshot

  • At least 12 months of experience in direct response copywriting or creative strategy
  • Proven history of writing ads or advertorials that successfully scaled at significant spend
  • Proficiency in Meta Ads Manager and creative analysis tools like Motion or Airtable
  • Ability to interpret performance data and explain the logic behind creative wins and losses
  • Experience writing compliant copy within the health or supplement industry

Expected Impact

The strategist will play a critical role in the brand's expansion by delivering high-volume, high-performing creative that maintains efficiency at scale. By owning the creative pipeline and making data-driven iterations, they will directly contribute to reaching the 50 million dollar annual revenue milestone through improved conversion rates and lower acquisition costs.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

A brand launched in 2025 with one product and a bet: that the science behind their product was strong enough to build a real business on, if someone finally marketed it properly. Nobody had. They did, and it worked, they're at a $30M/year run rate off creative alone, no retail, no influencers, no luck. Now they're pushing for $50M, and the one thing standing between them and that number is more senior hands who can write winning concepts without being told how.

This is a full-time, remote contractor role.

WHAT'S IN IT FOR YOUUncapped upside. 2.5% of spend on your own creative, on top of base. OTE runs $15k+/month for top performers.High autonomy. You own your concept pipeline. Angles and offers are set collaboratively, not handed down.A genuine growth track. Strategist to Senior Strategist to team leadership as the brand scales toward $50M, and they promote from within.Schedule flexibility. Fully remote with real flexibility when you work.

WHAT YOU'RE GETTING INTOWrite long-form static, advertorial-style copy as your core daily outputOwn your own concept pipeline from research to brief to test to iterationMine competitor ad libraries constantly for what's working and whyBrief designers and editors on execution, then review what comes backRead your own performance data and know exactly how your concepts are doing against CPA and MERPush winners further and kill losers fast, using a defined winner / super winner classification systemBring your own angles to the roadmap, not just execute what's assignedSit in a weekly cadence with the Head of Strategists on what's winning, what's dying, and why

WHO YOU AREYou've got 12+ months as a direct response copywriter or creative strategist, ideally in supplements or health DTCYou've personally written ads or advertorials that scaled at real spend, not just shipped volumeYou're fluent in Meta Ads Manager and comfortable in tools like Motion or Airtable, or you pick up new tools fastYou can articulate exactly why an ad won or lost, not just that it didYou think in CPA and conversion first, aesthetics secondYou communicate proactively without needing to be chasedYou're comfortable in a compliance-conscious category and know how to write around health claims properly

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