This role is an opportunity for a talented brand designer to craft a premium visual identity for a new Australian business in the wellness sector. The project requires a sophisticated, architectural, and timeless approach, drawing inspiration from boutique interior design and high-end wellness brands. The brand should evoke calm, warmth, and understated luxury, utilizing a minimal aesthetic with neutral tones such as limestone, linen, timber, and soft black. The deliverables will form the foundation for a long-term partnership, with the initial focus on establishing a cohesive and memorable brand presence that communicates trust, professionalism, and genuine care—distinct from traditional healthcare or corporate imagery.
Deliverables
Primary logo, secondary logo, and brand mark/icon Comprehensive colour palette and typography selection Brand guidelines outlining usage and visual direction Social media profile image assets Website direction for a Squarespace build, emphasizing minimalism and generous white space Visual style incorporating arches, natural light, and elements of understated luxury All assets delivered in appropriate formats for digital and print use
Requirements
Proven experience designing premium brand identities, ideally for wellness, boutique, or interior design sectors Strong portfolio demonstrating minimal, sophisticated, and timeless design work Expertise in creating comprehensive brand guidelines and multi-platform assets Proficiency with industry-standard design software (Adobe Creative Suite or equivalent) Ability to translate abstract concepts into cohesive visual systems Excellent communication skills and attention to detail Ability to deliver within tight deadlines and adapt to feedback Experience with Squarespace website direction is highly desirable Based in Australia or able to work within Australian time zones preferred
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