Product Designer - Digital Platforms (Real Estate, CRM & AI) (f/m/d) | 80–100% | Hybrid Working Model | Zürich, Switzerland at SMG Swiss Marketplace Group

ON-SITE MID
Posted 1 day ago

Quick Summary

Role Overview

As a Product Designer at SMG Real Estate, you will shape and scale products for real estate professionals and property seekers across brands like Homegate and ImmoScout24. You will collaborate with cross-functional teams to translate customer insights into seamless product experiences while pioneering AI-native design methodologies.

Key Responsibilities

  • Design intuitive user journeys for B2C and B2B experiences on web and mobile platforms
  • Integrate active AI tools and workflows into daily design practices and prototyping
  • Build and maintain scalable multi-brand design systems using AI automation
  • Conduct user research and A/B tests to refine features and reduce friction
  • Establish AI Design Ops guidelines to elevate product quality and team efficiency
  • Partner with stakeholders to align design solutions with business and product OKRs

Requirements Snapshot

  • Five or more years of experience designing complex B2C digital marketplace products
  • Proven track record of using AI tools for UI generation and research synthesis
  • Expertise in managing scalable multi-brand design systems and design tokens
  • Strong background in user-centered design and data-informed decision-making
  • Excellent communication skills in English with German proficiency as an advantage

Expected Impact

You will directly contribute to core business goals by improving listing quality and performance, ultimately helping property seekers find homes faster. By pioneering AI-driven workflows and maintaining robust design systems, you will enhance team efficiency and drive key acquisition and retention metrics across multiple leading real estate platforms.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

Job Description

As a Product Designer at SMG Real Estate, you will play a key role in shaping and scaling products for real estate professionals and property seekers across Homegate, ImmoScout24, Flatfox, and our CRM tools for managing listings and enquiries. Your work will contribute directly to our core goals around customer acquisition, retention, and satisfaction.

In close collaboration with Product Managers, Engineers, Data Analysts, Sales, and other stakeholders, you will help uncover customer insights through discovery and research, and translate them into seamless, market-ready product experiences. You will design solutions that connect property seekers with listers to generate high-quality, qualified leads.

This role allows you to pioneer AI-native design methodologies and multi-brand design systems while contributing to our overarching goal of helping property seekers find homes faster and providing listers with high-quality qualified leads.

Join our dynamic team, located across six countries (Switzerland, Serbia, Vietnam, France, Germany, and India), where creativity and innovation thrive. Together, we tackle challenges, celebrate successes, and keep learning and growing.

Specifically, you will work on:

  • Designing seamless, intuitive user journeys for improving listing quality, visibility, and performance across B2C and B2B experiences on Web and Mobile Apps, directly aligned with key product and business OKRs.

  • Integrating active AI tools and workflows into daily design practices; from rapid AI-driven wireframing, generative UI/UX concepts, and interactive prototyping to automated synthesis of user research feedback.

  • Building, evolving, and maintaining scalable, multi-brand design systems for SMG Real Estate products, leveraging AI automation for component governance, design token synchronisation, accessibility checks, and design-to-code pipelines.

  • Partnering closely with Product Managers, Data Analysts, and Engineers to conduct A/B tests, fake door tests, and user research sessions to continuously refine features, reduce user friction, and boost key acquisition metrics.

  • Establishing AI Design Ops guidelines together with the team members on leveraging generative AI tools to elevate product quality and team efficiency.
     

Qualifications

  • 5+ years of experience as a Product Designer or Senior Product Designer shaping complex B2C digital marketplace or subscription products across Web, iOS, and Android platforms.
  • Proven track record of active AI usage within the design lifecycle (e.g., leveraging AI for UI generation, rapid prototyping, UX research synthesis, and workflow automation).
  • Demonstrated expertise in building, documenting, and managing scalable multi-brand design systems, with experience using AI tools to streamline design tokens, component maintenance, and governance.
  • Strong background in user-centered design, quantitative/qualitative user research, A/B testing, and data-informed decision-making to optimize conversion funnels and drive key subscription growth metrics.
  • Outstanding cross-functional communication and collaboration skills in English, working effectively across international, multi-disciplinary engineering and product teams.
  • Fluency or working proficiency in (Swiss) German is a strong advantage.
     

Additional Information

What do we offer?

  • 6 weeks of holidays per year (plus option to buy 10 extra)
  • 40-hour work week with flexitime (capped at 45 hours)
  • A hybrid work setup with flexibility to work remotely
  • Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption
  • SBB Half-Fare Card and first-class travel between SMG offices in Switzerland
  • Gender-neutral pay and transparent career paths
  • Choose your gear: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile
  • An inclusive and innovative environment where your voice matters


Recruitment Process

We believe hiring is a two-way street, where both parties get to know each other. Here's what
you can expect:

  • Initial Screening Call (Video 30 min)
  • Meeting the Hiring Manager / Portfolio Review (Video 60 min)
  • Case Study / Design Challenge (Video 60 min)
  • Team Fit Meeting (Onsite 60 min)

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Apply now

To take advantage of this great opportunity, please send us your detailed CV and feel free to include any supporting documents that will help us understand why you are the perfect fit.


 

 

 

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About Us

SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products.
SMG Swiss Marketplace Group provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24, moneyland.ch).

 

 

 

Disclaimer

SMG Swiss Marketplace Group primarily engages with candidates directly. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.

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