Paid Growth Manager - Creative Performance Strategist at CODE

Role Overview

You will lead CODE's paid advertising efforts across Meta and Google Ads to attract prospective students for academic programs. Working closely with the Growth and Admissions teams, you will manage the full campaign lifecycle from strategy to execution.

Key Responsibilities

• Plan and execute Meta and Google Ads campaigns including setup and budget allocation
• Perform day-to-day optimization and monitor lead quality and application outcomes
• Manage conversion tracking and UTMs while monitoring overall campaign spend
• Conduct focused tests and present clear performance results to internal stakeholders
• Conceptualize performance creatives for both video and image advertisements
• Collaborate with the in-house content team to develop and refine ad assets

Requirements Snapshot

• Hands-on experience managing paid campaigns on Meta and Google platforms
• Proficiency in budget management and performance metric tracking
• Professional fluency in English and B2 level proficiency in German
• Ability to present on camera and perform basic video and image editing
• Strong copywriting skills with an understanding of viral audience engagement

Expected Impact

By optimizing paid acquisition channels and refining creative strategies, you will directly increase the volume and quality of student applications. Your data-driven approach will ensure efficient budget utilization and help scale the reach of CODE's educational programs.