Lead Product Designer at Secfi

The role

Secfi is seeking a Lead Product Designer to act as a founding designer and own the design function for their private wealth platform. You will lead the design of an AI-driven financial planner and a real-time portfolio tracker while shaping the product's visual identity during a major rebrand.

What you'll do

• Define the interface and interaction model for the Maeve AI financial planner.
• Evolve the portfolio tracker into a live dashboard with real-time pricing signals.
• Manage the end-to-end design of core equity planning and financing flows.
• Lead the implementation of a new brand identity across all product surfaces.
• Execute full-cycle design tasks including prototyping and independent user testing.
• Collaborate with leadership to set the standard for the design function.

What you'll bring

• Extensive experience shipping products with high visual and interaction design quality.
• Ability to master complex quantitative problems and translate them into simple interfaces.
• Demonstrated success in zero-to-one product development within startup environments.
• Fluency in AI-forward design workflows and modern prototyping tools.
• Availability to work in the Amsterdam office three days per week.

Your impact

You will play a pivotal role in defining how sophisticated equity strategy is delivered to the world's top tech talent. By successfully integrating a new brand identity and launching an AI-first interface, you will turn complex financial data into a trusted, intuitive experience that helps users manage their single largest assets.