Doctolib (Germany)

Berlin, Paris

Head of Brand Design (x/f/m)

ON-SITE SENIOR

Posted 6 days ago

Quick Summary

Role Overview

The Head of Brand Design will own the creative foundation and set brand standards across France, Germany, and Italy. This leader will evolve the brand identity as the company transitions into an AI-first clinical platform and daily health companion.

Key Responsibilities

Translate strategic brand foundations into a coherent design language for Pro and Patient audiences
Define and steward the visual identity system including logo color and typography
Own brand principles that ensure independent execution by local teams and agencies
Define aesthetic directions within the design system including tokens and motion principles
Ensure the product experience and brand identity evolve together as recognizable assets
Set quality standards and review cadences to maintain coherence across all touchpoints

Requirements Snapshot

Over 10 years of experience in brand design with a portfolio showing strategic depth
Experience leading brand identity for consumer or B2B2C product companies
Proven ability to build and evolve brand systems at scale across multiple markets
Deep understanding of how brand identity translates into digital product design
Professional fluency in English

Expected Impact

The successful candidate will transform Doctolib's brand from a functional tool into a daily health companion and trusted AI-first platform. By establishing a sharp and enduring visual identity, they will ensure a consistent and high-quality brand experience across all international markets.

This summary was generated from the original job posting (AI-assisted, human-reviewed).
For full details, see the description below.