Head of Brand (f/m/x) at braineffectjobs

Role Overview

As the Head of Brand, you will act as the guardian of the brand identity to establish BRAINEFFECT as a leading love brand for mental performance in the DACH region and France. You will lead a creative team to bridge the gap between strategic storytelling, excellent design, and emotional community building across digital and retail channels.

Key Responsibilities

• Develop and refine visual identity and brand guidelines for international markets
• Lead and coach a multidisciplinary team of creative specialists
• Create an integrated trade marketing structure for retail and online channels
• Design and execute emotional online and offline community campaigns
• Plan holistic monthly and annual campaigns balancing brand equity and performance
• Manage the brand department budget and track key performance indicators

Requirements Snapshot

• At least five years of experience in brand management roles
• Minimum two years of experience leading multidisciplinary creative teams
• Proven success building brands in both digital and retail environments
• Excellent sense of visual aesthetics and holistic storytelling
• Fluent German at C1 level and business proficiency in English

Expected Impact

You will transform BRAINEFFECT into a highly desirable love brand by creating unforgettable brand experiences that resonate emotionally with customers. Your leadership will ensure a consistent and premium brand presence across all touchpoints, driving long-term brand equity while supporting growth and performance goals.