Job Description
We are looking for a strategic and operational leader to build, lead, and scale our Campaign Content Hub. This team ensures that global marketing campaigns are not only effectively adapted, reformatted, and localized into impactful creative, but also optimized for performance across channels & markets.
The Lead will mainly oversee four main pillars:
- Content Standards Governance – defining and implementing global content standards, best practices, and performance frameworks.
- Campaign Program Management – ensuring a seamless delivery of marketing campaign operations.
- Creative Project Management & Localization – owning creative transformation briefs and orchestrating creative production (internal and external).
- In-house Creative Studio – a nimble creative team adapting static and video assets for multi-market use.
In addition, this role will oversee a dedicated PMO function to drive consistency, efficiency, and operational excellence across the team.
Key Responsibilities
Leadership & Vision
- Act as a change leader, fostering a culture that values operational discipline, shared standards, and collective accountability for creative delivery excellence & content performance.
- Build and lead a high-performing, cross-functional team responsible for campaign orchestration, creative adaptation, reformatting, and localization of marketing assets.
- Partner with Franchise leads to align creative deliveries with global campaign timelines and performance goals.
- Serve as the senior escalation point for Creative House, Core Services (+ HQ when needed.)
Content Performance & Best Practices
- Establish and enforce content governance frameworks, including format, channel-specific tone and guidelines…
- Develop and implement best practices for content production and distribution, ensuring consistency, scalability, and quality across markets.
- Champion data-driven content optimization, leveraging performance insights to help Marketing teams refine creative outputs and distribution strategies.
Operational Excellence
- Establish scalable processes for briefing, production, localization, and delivery of marketing assets across channels (paid media, CRM, social, owned…).
- Champion continuous improvement in creative operations, resource allocation, and cross-functional collaboration.
- Define and track success metrics: on-time delivery, cost efficiency, creative quality, stakeholder satisfaction and content performance KPIs…
Team Management
- Manage and coach the leads of each functional area (to be finalized) based on the core pillars:
- Content Standards Governance – knowledge-sharing, performance framework & compliance
- Campaign Program Management – franchise campaign delivery owners.
- Creative Project Management & Localization – cross-channel production and adaptation.
- Creative Studio – internal creative resource team.
- PMO – staffing models, capacity planning, and workforce management.
- Foster a collaborative culture across internal teams and external creative partners/agencies.
Cross-Functional Collaboration
- Act as a strategic bridge between Creative Houses, Core Services (Paid Media, CRM, Shopper, etc.), and Creative Operations to ensure seamless end-to-end campaign delivery.
- Ensure that business priorities are efficiently translated into executable creative workflows across franchises and channels.
- Build structures and routines that optimize coordination between Campaign Program Managers and Creative Project Managers for on-time, on-brief delivery.
Change Management & Adoption
- Lead the transformation toward a centralized creative operations model, embedding new processes, roles, and ways of working across marketing and creative teams.
- Drive adoption and accountability for standardized workflows, tooling, and governance frameworks.
- Monitor adoption and performance metrics, identifying barriers and leading course-correction initiatives to reinforce process compliance and operational efficiency.
Technology & Tooling Enablement
- Partner with IT and other internal tech teams, to evaluate, pilot, and industrialize innovative solutions for content creation, storage, planning, and management (automation tools, generative AI, dynamic creative optimization, asset tagging, metadata automation, etc.).
- Oversee the tooling budget and investment priorities, aligning spending with operational efficiency and user adoption.
- Champion a culture of innovation and responsible AI adoption, ensuring teams are trained, empowered, and confident using new tools and workflows.
Qualifications
Required
- 15+ years of experience in creative operations, integrated production, or marketing project management within global organizations.
- Track record in change management, successfully scaling teams, or building new operational functions.
- Proven experience leading integrated production or creative teams, implementing operational systems, and delivering complex creative projects across brand & marketing channels.
- Expertise in content strategy development, content governance frameworks and performance optimization.
- Strong understanding of marketing channels and creative formats (digital, paid, CRM, social, AV/video)
- Experience integrating tech, AI, or automation solutions into creative or marketing workflows to improve efficiency and output quality.
- Excellent stakeholder management and communication skills across multiple regions, cultures and functions.
- Demonstrated ability to drive the set-up and adoption of PMO frameworks, workflow tools, or production platforms (e.g., Workfront, Asana, Airtable, Monday.com).
Leadership Attributes :
- Strategic Operator: Able to connect content strategy with creative execution to broader marketing and business goals.
- Operational Innovator: Balances process rigor with creative flexibility.
- People Leader: Builds and motivates high-performing teams across geographies.
- Continuous Improver: Obsessed with optimizing processes without stifling creativity.
- Collaborative Influencer: Trusted partner to both marketing stakeholders and creative teams.
Additional Information
Ubisoft's perks
💰 Profit Sharing, yearly company saving plan. 25 paid time off + 12 additional paid days off. 50% of your transportation pass is paid by the company, lunch vouchers (9€/day), healthcare for you and your family, and lots of Ubisoft additional perks.
👶 Maternity leaves of 20 weeks, paternity/co-parental leaves of 7 weeks.
📍 Our office is located in Saint Mandé, (Metro line 1, Saint Mandé station). Gym available in the building. According to Ubisoft's hybrid work model, our flexible work policy includes a minimum of 3 days a week in our Saint-Mandé office and the remaining 2 days working from home.
Recruitment process
[30 minutes] : phone call with a Recruiter,
[60 minutes] : interview with the Senior Director of Transformation & Strategic Initiatives,
[60 minutes] : interview with the HR Director, the Senior Director of Strategic Programs and the Senior Director of Transformation & Strategic Initiatives,
[60 minutes] : interview with the SVP of Executive Publishing and the VP HR,
Information about Ubisoft
Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability, or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers’ community.
We embrace a hybrid work model helping you stay connected with your team and aligned with business priorities, while giving you the opportunity to maintain your work-life balance. Note that some roles are fully office-based and are not eligible for hybrid work.
Check out this guide to help you with your application, and learn about our actions to encourage more diversity and inclusion.
