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Inyad

Casablanca

Graphic Designer – Marketing & Social Media

ON-SITE MID
Posted 8 months ago

Quick Summary

Role Overview

This role is for a result-driven Graphic Designer | Social Media & Marketing Design Specialist to join the marketing team. The specialist will develop and implement a multichannel content strategy, managing it from concept to execution to build awareness and drive customer engagement. They will be a key partner in creating, planning, prioritizing, and measuring the efficacy of the content program.

Key Responsibilities

  • Produce visual assets including videos, motion design, and static graphics for campaigns.
  • Create mobile-friendly ads for platforms like Instagram, Facebook, and Google Ads.
  • Take ownership of projects from concept to execution, collaborating across teams.
  • Develop and manage a content calendar and strategy aligned with local culture.
  • Craft web and campaign copy in the company's distinct voice.
  • Script and help produce various video content, including customer stories and tutorials.

Requirements Snapshot

  • Possess 2-4 years of experience in marketing and design, preferably in a startup or agency.
  • Be proficient in Adobe Creative Suite, including Photoshop, Illustrator, and Premiere.
  • Demonstrate a strong aesthetic sense, attention to detail, and passion for creative content.
  • Have excellent communication skills in Arabic, French, and English.
  • Show experience in content marketing, storytelling, and basic SEO knowledge.

Expected Impact

This role will significantly build awareness and drive engagement with current and new customers through a multichannel content strategy. The specialist will be a key partner in creating, planning, prioritizing, and measuring the efficacy of the content program, directly contributing to growth and marketing objectives.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

About the role
We are looking for a result-driven Graphic Designer | Social Media & Marketing Design Specialist to join our marketing team. You will focus on developing and implementing a multichannel content strategy, managing the process from concept to execution to build awareness and drive engagement with current and new customers. Reporting to our Head of Growth & Marketing, you will be a key partner in creating, planning, prioritizing, and measuring the efficacy of our content program. We welcome passionate and creative profiles who combine data and emerging technologies to break new ground in the mobile market, thrive in a culture of testing and learning, and are eager to manage ambitious and challenging projects.
You will be responsible for
  • Produce visual assets: videos, motion design, static graphics for social media and marketing campaigns.
  • Create mobile-friendly ads (Instagram, Facebook, Google Ads).
  • Take ownership of projects from concept to execution, collaborating with Product, Growth, and Marketing teams.
  • Develop and manage a content calendar and strategy, aligned with local merchant culture.
  • Craft web and campaign copy in Inyad’s voice: social ads, landing pages, emails, sales material.
  • Script and help produce video content: customer stories, testimonials, tutorials.
  • Create long-form and short-form content: whitepapers, webinars, blogs, infographics.
  • Collaborate closely with teams to ensure accuracy, consistency, and high-quality deliverables.
Your qualifications
  • 2-4 years of experience in marketing and design, preferably in a startup or agency.
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere).
  • Strong aesthetic sense, attention to detail, and passion for creative marketing content.
  • Ability to multitask in a fast-paced environment and work independently or in a team.
  • Excellent communication skills in Arabic, French, and English.
  • Experience in content marketing: blogs, webinars, whitepapers, videos, and sales collateral.
  • Compelling storyteller capable of turning complex topics into engaging content.
  • Knowledge of social media best practices, basic SEO, and content performance analytics.
  • Proactive, resourceful, and adaptable to a dynamic startup environment.
View Original Job Post

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